I’m so glad she had a new hit. Hoping the album is a success as well.

Congrats to ayu! Btw, is 1M viewers in 2 weeks a big thing in japan? I am not sure, so I am just clarifying.

So I just did some quick research and I think Ayu is doing just fine. From female artists who debuted at 1998, she's getting the same views than aiko and MISIA.



(1.1 mill, released 4 weeks ago)



(1.5 mill, released 6 months ago)

Then comes Utada Hikaru, who's more successful on all platforms.



(5.6 mill, released 3 months ago)

And then you have japanese current top artists latest songs, Kenshi Yonezu's "Pop Song" has got 27 mill in 3 months and HIGEdan "Mixed Nuts", opening of the successful anime "SPYXFAMILY", has got 11 mill in 3 weeks). :)

She's doing a better job than Superfly too. Her newest clip "Voice" was released weeks before "Nonfiction" and it has 350k views

We can't really compare hit anime songs to a single released with no promo besides an instagram post, overall she's doing fine

I was about to ask, does she have any plans to perform the song anywhere other than on her tour?

No announcements yet but either way they didn't promote it before its release nor performed it when the release hype was at its peak so I don't expect them to do it now. She performed Dreamed a Dream at FNS (?) some time after that one was released so maybe we can get a TV performance at some point tho.

She has performed every single on TV, but it was always months later.

2020
Ohia no Ki: Released in July, performed in December
Dreamed a Dream: Released in July, performed in August

2021
Haru Yo, Koi: Released in March, performed in December
23rd Monster: Released in April, performed in August

These days, Ayu doesn't go out of her way to promote her music but when she does perform on TV, she uses the chance to sing her new songs (sometimes alongside her classics).

^Thanks! I couldn't remember the dates but I knew she performed them some time after the releases haha then Nonfiction could be performed on TV later but honestly I'd prefer if they put all the promotion efforts into the upcoming summer single, praying for that one to get REAL promotion lol

I think ayu once said that her favorite songs are the newest

Yeah she’s said this a few times.

Yep, she said "What I do at the moment is what I like the most, because it's closest to who I am in said moment".

Sorry if I missed this, I’ve been gone for a long time, but has anyone translated Nonfiction?

Here https://shinitakashi.blogspot.com/20...ction.html?m=1

Not sure where to share this, guess we need a thread for the summer single soon haah.

Ayu just posted a photo that is likely to be the cover for the single. Five more days. She also wrote FOCUS. I wonder if that would be the title?

Can't wait to see what this is about !!

Wonder if focus is new title or ayu just saying that to herself

"FOCUS" doesn't sound summerish tbh, however, it sounds dope for an album name.

ariana collab YASSSSS

jk but i agree with the user above about it being a cool title for her album… It seems she’s going for a more edgy route with the singles for this album so I wonder if the concept will reflect that

So what was the countdown about?