really nice!

I think it is purposely very simple and elegant with little makeup. I think they are trying to attract a more general audience with this single - not the people who are going to buy her singles no matter what the cover looks like.

With this being a movie tie in, this is Avex's perfect chance to get Ayumi to appeal to people who normally wouldn't buy her stuff because she is a "made up idol." This makes her come across as more of an "artist" to those people. Of course we've known all along that she is more than just a common idol but if Avex really wants her sales to boost, I think this is the right move.

nice and simple. ^^ clean.

I always knew simple is best. Simply the best cover yet imo.

Wow, I actually gasped when I first saw this cover. It's beautiful.

hmm, i can't say i think that's the reason why the cover is as plain and simple as maybe that ayu wanted it like that. it's probably because she thinks the song is so bare, or just that it's such a vulnerable song for her, just natural beauty i guess (as a song). she has so much input on her final product that i think the cover ended up exactly like she wanted.
with all the cross promotion ayu does, i don't think she would need to have a simple cover to get attention, if anything, the more vibrant colors attract audiences. i was also thinking, the single looks like it would be really cheap, like 700yen, for like a two track single, along the lines of hikki's 'dareka', or kumi's 'flower'.

Larger scan of HEAVEN cover!
 

wow thanks
is this her next single?

Thanks ^^, now I like it even more :D.

Ah, that's better.
Thanks for the link!

hmm i think it's a bit too simple~

it doesnt look like ayu o_O

eeh, it's so black..

WOOOOOOOOOOOOOOOOW~~I cant describe my feeling seeing this!soooooooooooo beauuuuuuuuuuuuuuuutiful! It is just like the past but the purest and the eternal ayu I have ever seeeeeeeeeeeeeeeeeen!! :love

lmao EndlessSoul. the past and purest and eternal. like Sailor Moon.

anyway. I LOVE LOVE the CD+DVD cover. Her eye looks glassy, like she'd be teary eyed looking up to the skies where HEaVEN lays. :P Ayu is cursing me yet again with the CD+DVD cover being way better than the CD one.

Thank yoU! both covers are very nice.. i really love the ayu looking up...

Whoa, Ayu's eye creeps me out in the looking-up version ;.;

Oh the larger versions actually made me completely change my mind. The covers do look really cool, ayu's face is actually more visible.

nice and simple.

brings out ayu's nice complextion!

slightly larger versions...

http://putfile.com/pic.php?pic=8/23621141829.png&s=x2
http://putfile.com/pic.php?pic=8/23621153935.png&s=x2

not bad.. must see the larger image to see cleary, its looks kinda scary, but its ok..thx for the info!

i like it clean

the heaven cover is so simple and pretty. just plain and simple. my favourite! :D

simplest simplicity, love that, thanks...

ah~ i love grayscale, this is her best cover yet (in my opinion)

ummm this cover is definitely different from most of the other covers. the closest is a best. i think i am not going to say i like it until i see the real thing

It's nice. Could be better though. (IMO)

Oh boy.. this better not be her last single... =(

No way!

~~~~~~~~~~~~~

Anyway, I like how simple the cover is! It's just so...simple and clean? XD for lack of better terminology. She should do more of this kind of cover.

oh my god!it is so small!