Ayu's songs, IMO, always centered around a "solitary image", and to be honest, I found it a more powerful feeling. Ayu, for one thing, is not a girl-next-door type of singer. She sings about love, but it's always a different kind of love. Her kind of love is not the typical girlish-love for a guy. Her detached, alone image in her music video, especially in ballads, makes the video more touching for me.

Even in her somewhat of a "love for a guy" video, is this LOVE? The lyrics of the song sounds like she's almost thinking it to herself, instead of actually saying it to the guy. Having a solitary image of herself, in her apartment, with things destructing around her, is a way more powerful image then interaction with a guy. At least IMO it is.

Like I said before, she's not a girl-next-door type of singer. All of the guys in her music video is rather plot devices in a way. (the guy in Because of You was to demonstrate in a way...prostitution. The Guy in My Name's WOMEN was dancing with Ayu, but that's because she's showing dominance, and it goes with the lyrics. The few dancers from Fairyland are no more than the "people" that abandoned her when "trouble" occurs.)

Considering how her early lyrics was generally about her lonliness as a child, Ayumi generally doesn't show human interaction too much in her PV at all. If it's human, it normally stands out and used as a plot device.

YES!! THERE IS!! but its herself... remember rainbow pv?

Kikaru, I really like what you said. I think of Ayu as pretty solitary too, and her PVs are moving in my opinion when they're clearly about her and the song, instead of focusing on some handsome guy who we'll never see again the way a lot of music videos seem to do.

All of you made some very good points. :)