It's just a saying. Like she's "leading the attack" on the Chinese market.

ohh okay, when I first saw the tittle I thought they were saying bad stuff about Ayu

Naaah, quite the opposite! :)

Yes, I know. But the main avex group is still based in Japan, correct? Or is the "larger company group" Chinese?

I think avex is one of the leading independent record companies, so there's no one that's really in charge of them from what I've read.

[most others are controlled by the Big Four of the music industry who have branches all over the world..]

Interesting article

the article is so much to read....
ayu is the queen of avex, the Empress of J-pop, so it pretty much right if she leading japan music (and maybe movie) industry to attack other parts of Asia..
GO AVEX.....GO AYU....GANBATTE KUDASAI!!!

hope they use Ayu's song for their upcoming BIG movie!

thanks for the news, they only mentioned Ayu and mm

Cool article, I didn't quite get the title at first.

great news..

THAT'S OUR AYUMI!!! WOOT!!! lol Thanks for the info! Although Avex is power hungry, and prolly much more than that >_>I hope they gain success in those areas that they are lacking in so that it can be thanks in all to Ayumi! Woot!!!!

She's the queen of j-pop.

This is really cool news. I hope Ayu is chosen to do the music.

somehow I don't think ayu would do it..... XD but who knows XD
thanks :)

i wonder wads her movie debut thing...and
letz hope she sings for this movie :D

very intersting article..
i love it...
thanks for post it...

So in a way they are saying ayu IS? or MIGHT? be involved in this new movie?, or she might be consider? something like that right?

interesting article! thanks!

i didn't realy understand but 10x