I think Ayu has stated many times that all Ayu fans are included in the Team Ayu brand
I don't think she measures a fandom based on if they're a paying member or not

But the general public is far more critical and harsh with her since she's peaked.

I don't think its a coincidence that she just happened to use unbound pics for TA.
Had it been the other way around, it'd be a completely different message.