I think Ayu's way too busy, that's why. I think now her interests are far different that the past, that's what I am seeing. This year's Ayu has been a DIFFERENT Ayu since the past; now she's more mature, and at a time like this, I think it was a good decision for Panasonic.

And, I think, this was Ayu's last shot at Panasonic: the digital cameras. That's all. And now, with the fact that their recent promotion is not involving Ayu anymore, the Ayu era of Panasonic might have just ended. Maybe what a shame, but I think it's safe to say that today's entertainment world has really changed significantly - and the technology - as we see competing products there. And Ayu, previously promoting D-snap MP3 players, which were competitors to the iPod, now has an iPhone, and the D-snap might have lost its composure, and I think now D-dock is an iPod/iPhone dock...

(see: http://panasonic.jp/products/digital.html)

I wish we could get more cosmetics ads with a more natural Ayu - maybe with a company like Shiseido.

I guess it doesn't help that Ayu has made it clear she takes all her photos with her iPhone.

^ Idk why, the iPhone has a horrible camera. That's probably why nobody in Japan buys them.

Still <3 u tho, iPhone.

Yeah, this.

Ayu doesn't need these tie-ins anymore, really O_o

She needs some kind of tie-in, or she'll fall apart completely :l

Not really good news, if it's true. Wasn't there a poll earlier this year, from companies who said they didn't want her as a spokesperson, or something?

So let's hope it's not true, and maybe Haruka and Ayu can be in a CM together? Haruka is really cute!

This has been said already, as much as she is busy now, she was way busier back in 2000 and maybe she isn't 20 anymore, but you can still hardly say she is busier than she ever was. She will always need sponsors for her tours ^^

Well, it's really sad to see that Panasonic is not using ayu anymore. Objectively speaking tho, I dun think ayu and Panasonic cannot help each other anymore. Ayu will not get more new fans with just holding a camera, and Panasonic won't get more cameras sold with ayu doing the cms. It's like both are getting to the saturation points.

I hope ayu will get some new contracts tho. I really miss the old days when her cms were fantastic, like morinaga series (hi-chew, chocolate), VISEE, beauty clinic, TU-KA, etc.

Dont you guys remember ayu still has Rimmel and Honda contact?

Panasonic seems change their marketing plan. They probably want to target teenagers group of buyers, and changed a new spokesperson

http://www.tokyohive.com/2010/08/har...for-panasonic/
New model for panasonic

^Yep, it's been mentioned that Haruka Ayase is the new Panasonic Model.




(Aww, Haruka & Bunny, so cute.....sorry Ayu)

I am glad that Panasonic had ayu for almost 10 years, compare to other companies that only had her for about 1-4 years. I am sure that everyone knows that they can't keep her forever... even those we are going to miss seeing her doing Panasonic cms.

So apparently, it seems to be a strategy change for Panasonic, as Ayu's quite a bit too old now and Panasonic needs to look for younger ones...

Maybe miwa and Sayuri Sugawara (both 20, compared to Ayu's 31, soon 32) could be possible spokespersons too, but that's really unlikely...

At least Ayu (and me) have an iPhone 4, really... That's much more advanced for Ayu and myself than just digital cameras - it has a (actually very good) five-megapixel camera (now with LED flash) and a phone, plus Internet, apps and more! No wonder why she has it for Twitter...

Aww, that pic with her and the bunny is better than any of ayu's panasonic ads ever. I think they made a good choice with the new one!

panasonic without ayu just like a food without the salt..
LOL..

n just for now i'll stop buying panasonic items
lol

Me 2...but that's okay...Ayu is still with Kosee Visee & others? :thud

^
Nope. She's not Visee Kose spokeswoman anymore. But she has a Rimmel contract instead :yes. And there's Zespri tie-in, and that energy drink thing, I can't remember its name lol. I guess, it's been a while she didn't a cms with them.
BTW sorry Haruka you're cute and natural looking, but I prefer Ayu :innocent
I don't like this news ;_; I'll miss her Panasonic CMs tho.

She is not pretty like ayu, but is ok.
I hope she can promote SONY, hehehehe
Or maybe VIDAL SASSON ? (sorry namie)

The energy drink is Morinaga's Weider in jelly, and she may still have a contract with Morinaga. And remember back into the early last decade when she had partnerships with Suntory's BOSS coffee and the Morinaga Hi-Chew?