This is the business world people XD No matter how unfair it sounds, it's kinda true that, because of all the media attention Ayu's deafness got, if random people (fans or not) see her in a CM, they'll think about that issue, and not really about the product. Just like, with Koda, they'll think of the rotten fluids and stuff.

The poll doesn't mean she will never have CMs again :) Just that, right now, companies are cautious when considering her. And I guess the price would be too high for most anyway.

Wow, Kuu before Ayu? Kuu recoverd fast from the whole rutten-thingy I see...

Past her expiry date? :rolleyes

I think you got it wrong.
#1 is the least wanted for a CM and #10 is the least not wanted XD

Weird reason for ayu, but I don't think it's a lame poll, it's valid information for companies to know who the customers wanna see and not.

Very well said. Guys, CMs are BUSINESS! Not charity. I wonder why people mix up both :shrug This poll is not lame, lame is people complaining about it LOL Obviously there has got to be a reason for ayu to not be wanted on CMs as much anymoree. She doesn't make as many CMs as she did back then. And also, as Halla pointed the interesting question, yeah, I don't think she'll be doing the panasonic audio advertisements anymore.


Turn on the tv and start watching the commeecials. How many people with disability, paraplegic, blind, deaf, etc do you see on commercial that aren't advertising health products? Almost none. How many people look great and healthy? Many. Is there a reason for it? Obviously. Marketing works with image. They want to give you the feeling that you can look healthy, vigorous and awesome if you buy a certain product. Just imagine someone like Amy Winehouse? Do you think companies would like her to advertise their products? i think se's highly unsuited, mainly because of her image and health problems. Again, marketing is business, not charity and compassion work.

Have you made an interview with japanese people to draw that conclusion? If not, you're kinda jumping to a conclusion here. Also, wasn't there a presentation ayu made in one of her concerts in which she was constantly adjusting her left ear headphone and people were getting really uneasy and concerned about it? I believe I read something about that somewhere.


Even if this happens to be fake or w/e, the reasons seem pretty reasonabe imo.

Oh haha. XD Thanks for clearing it up! ^^

Um, that's a messed up reason for Ayu...
Poor Ayu. I don't like this survey :eviltongu

Wow! Just wow! Your whole passage was perfectly said. *____* I-I absolutely love it. :heart I can't say anything because ur whole message said everything I wanted to say. Just awesome! :luv2

honestly, who has the time to conduct these?

^That's what I wanna know when Ayu wins in the Oricon polls. :rolleyes

why is Dewi Sukarno is on the list? Is she famous in Japan too?

I don;t really care. Ayumi hasn't done many CMs lately anyway. As long as I concern, she only featured in Lumix

Here's what was put on the original post:

An advertising company works with that, and, as part of their jobs, they do have to carry out surveys with both companies and the population to give a general idea on what companies and public want, so that companies can follow what will be best suited for them to catch the public attention to ther products. It's not a matter of who has time, but a matter of building up data to match the interests of the company. Again, business.

Impact, I always love your posts!

I posted this here because I thought it would be interesting to discuss, but most are just saying that the reason is lame and not thinking on how the advertising business works. Yeah, it's harsh that when you're not pretty and healthy you won't get as much success on that area (CMs and ads) as a perfect person would, but that's how it works: you get someone who has fame, looks, health and who's loved by lots of people, and you get the success formula for an ad.

It's harsh, but c'est la vie.

Good for you, she's not that high on the list this time :rolleyes

^...but she's still on the list. =/

Anyway I'm glad ayu isn't #1 or even on top 5 there and that the reason is not something like "her look is bad", "she would sell the products low", "she's a *****" etc.
Meanwhile she does some Panasonic CMs with tie-ins of her single songs
even after she revealed that she is deaf in her left ear (Mirrorcle World).

We can kinda see it in a positive light. Avex has to find new tie-ins for ayu and most of them can be better than the several weak tie-ins (and panasonic) she got on the recent years. XD

That's is a pretty dumb reason :/. Discrimination!! :(

on the bright side Kuu finally ranked high in a poll <_>

^ haha

Koda Kumi, because of her unfortunate "rotting amniotic fluid" comment

WTF! can anyone explains to me what is that fluid & what happened?