For me, what makes Ayu famous is mosty her songs and personality, but also the lyrics, the impressive staging of her shows, the PV's, her looks and also the abitity to re-invent herself over the years and mantain active and popular.

I think it is ayu's music, beauty, fashion and her ability to compose unique lyrics...

Definitely:

- Her lyrics and the fact that they have depth
- Her ability to change images
- the different styles she tried
- her fashion sense
- her marketability

For me its almost everything everyones mentioned theres just something with Ayu that catches me....

she's a WHOLE PACKAGE...all in 1
everything about her is just awesome, I mean...she has that charisma and charm...
I dunno, everytime I see her I'm always amazed...

Her lyrics, eyes, fashion, and her concerts is what makes her famous

I think people in Japan fell in love with her for her lyrics.

everything else happened after and was just bonus lol

Memorial Address was the first album of hers i bought 'cos the cover was intriguing and some girl in my school got into trouble for having 'ayumi hamasaki' on her nametag. I was liking the album and watching the VCD when it went to A museum trailer and the songs (never mind costumes) of DoY and M just blew me away. Then she sang forgiveness in that rose dress. I think it's the whole package really. Great concerts and performances, great songs and that was even before i knew about the lyrics.

Advertising and the way she looks with her fashion styles. And then her non-cliche lyrics combined with well-composed music.

As the title states
o_o <--- makes her so famous. It's all about her eyes. ^^

All of the above, I can bet.

i think to be known in other countries, probably her voice and the music, we only love her more after learning the lyrics

I'm saying the lyrics, songs and voice. Mostly I believe it's her lyrics that makes her very famous. I mean, people can reflect their own feelings through Ayu's songs quite well because of the personal lyrics. Of course there's also the link we feel with Ayu as she sings. :)