Ayumi Hamasaki Sekai - New song 'We are the QUEENS' scheduled for September 30th release

Ayumi Hamasaki Sekai (http://www.ahsforum.com/forum/index.php)

- Ayu Music News (http://www.ahsforum.com/forum/forumdisplay.php?f=2)

- - New song 'We are the QUEENS' scheduled for September 30th release (http://www.ahsforum.com/forum/showthread.php?t=123172)

Is it possible to have the romanji lyrics of the 30s cm please ?

Has anyone translated the second part of the song snippet yet? Before the wows?

I don't think so. Maybe within a day or so?

Quote:

Originally Posted by tenshi no hane (Post 3215064)

These types of songs are never really my favorite, but it is nice. Glad we're getting new material. And it's nice to see her in an elaborate commercial again~

~

The lyrics, if anyone's interested:

Yes, we are the queens
倒れたなら
強く立ち上げればいい

Yes, we are the queens,
if we fall down,
we should just get back up, strongly

Romaji:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

This next part is by ear, from the 30s commercial

Yes, We are the QUEENS
Owareta nara
Mata tsuku ni nao** seba ii to

Possible Japanese - The first part is from Tenshi no Hane, the second part is my own try.

Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes, We are the QUEENS
終われたなら
またつくになおせばいいと

** - i can't catch what she's singing, sounds like she's saying 'Nao seba' but i'm not sure if thats even a word.

Quote:

Originally Posted by Tomoyo (Post 3215254)

Let me correct the 2nd part here below:

Yes, We are the QUEENS
Taoreta nara
Tsuyoku tachi agereba ii

Yes, We are the QUEENS
Kowareta nara
Mata tsukuri naoseba ii

====
Yes, We are the QUEENS
倒れたなら
強く立ち上げればいい

Yes We are the QUEENS
壊れたなら
また作りなおせばいい

The second part means Something like "If it gets destroyed (comes to pièces) then let's rebuild (remake) it again"

Wow. I was actually a lot closer than I thought I was! Thank you!

Quote:

Originally Posted by Zeke. (Post 3215210)

I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.

Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.

Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.

And again, the problem isn't outlandish advertising, I think it's just a weird language thing. By definition I took Clash of Queens to mean a coming together of various and multiple powers in a battle for supremacy. Communicating that as "Race Queen (a type of queen)" vs "Clash of Queen (multiple queens in battle, or the games concept itself, )" is a fail in my opinion.

Anyways, this isn't a critique on Ayu (she looks phenomenal in the CM and as mentioned the art direction is on point), but as someone whose been studying advertising for the past 4 years I can't help but analyze the idea itself and critique whether or not I feel the message is being delivered in the best possible way, as well as make an attempt to follow the logic. This is especially important considering my end goal is to work at an advertising agency in Japan. I guess it's good to know that you don't have to come up with particularly smart ideas to do it. Lol.

As others pointed out, it's japanese humour. It works for someone who is part of the culture and it doesn't for someone who isn't. In the same way there are tons of really iconic brazilian ads that wouldn't work everywhere else because they are heavily centered around our culture, and that a lot of american ads don't do much for a brazilian. It's a simple matter of comunication, every culture will have its own signs, contexts, culture, aesthetic, humour and subjects. Not to say this is a awards winning level ad, but as someone who isn't part of htheir culture it's very hard to judge how well it was done.

In the end of the day, the goal of a good ad is selling a product (in this case, both the game and Ayu's song, one getting some boost with the image of the other), not having a global appeal. If that was the case multinational companies wouldn't hire a new agency for every country they where in. It would be far cheaper just using the same ads everywhere.

This is the least of her ridiculous ads. Does no one remember her BOSS ads? Omg lol.

Omg I can't believe it. I dont like how she looks, don't like her attitude in the CM and the song sounds ridiculous so far. I'll give it another try when everything is released fully, but now I'm disappointed. Can't like everything what she does, I guess :no

Quote:

Originally Posted by SayukiChoco (Post 3215283)

Most people feel the opposite way. :-P

^ Haha yes, I noticed. Maybe she wins me over when song and PV/cm are fully released. If not, well.. I think it's okay to not like a song from her every once in while, isn't it? ;)

Quote:

Originally Posted by Zeke. (Post 3215144)

I guess I don't really see the ad as being very clever. The best ads go out on a limb, but in a way that makes you go "ah!" or something to that effect. If I presented this concept to my advertising portfolio development class, I know I would not get high remarks by anyone. To me, it doesn't communicate the message very effectively. The message of the brand or the benefit of using the product should be easily understood.

I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

Quote:

Originally Posted by jbrat2219 (Post 3215280)

This is the least of her ridiculous ads. Does no one remember her BOSS ads? Omg lol.

haha I do most predominately the version with Ayu as Santa Claus. Omg I loved those commercials.

Quote:

Originally Posted by pedronekoi (Post 3215400)

I suggest you to watch this video and then you'll see how Japanese Ads works haha (not all of it but the majority is pretty nonsense and just eyecatching)

A lot of these made complete sense, lol.

I don't know how many times I have to say that the absurdity of the commercial is not what I was critiquing. Had it been "Race Queen" vs. "Medieval Queen" it would have made been appropriate (given the idea of various types of queens clashing). But "Clash of Queen" as opposed to "Race Queen" is not a 'type' of queen. It's like saying "apple vs. fruits" as opposed to "apple vs. orange." I think the copy could use some tweaking, that is all.

Quote:

Originally Posted by truehappiness (Post 3214975)

http://i.imgur.com/YmWEig4.png

Is there a HQ version of this?

I don't understand why some people are using a literal and rational lens to evaluate an ad that is clearly meant to be irreverent lol.

Quote:

Originally Posted by Maemi (Post 3215428)

Is there a HQ version of this?

Quote:

Originally Posted by Aderianu (Post 3215166)

big cover for digital single

http://i.imgur.com/Va4G7xZ.jpg

^ thanks, but I still need it bigger than that :D I guess I'll have to wait...

Quote:

Originally Posted by js_surrealism (Post 3215430)

I don't understand why some people are using a literal and rational lens to evaluate an ad that is clearly meant to be irreverent lol.

I don't understand why people care about the publicity... I wouldn't mind if she sat and sipped coconut water on that Royal chair for 30 seconds with that song and that look.

I'm not fond over what she's promoting the song for, however she looks amazing...

Ayu, Warrior Princess. She'd give Xena a run for her money XD