I really really like it!! But then again I really like the song, so the PV doesn't seem boring to me. It just feels like a live performance! The platforms are soooo awesome!!

Getting TA members to appear in the PV is just good ol' PR. :)

Anyway, wow. I like this video, not love though. It's very fun and light... it fits summer well. The atmosphere was really like 'GENKI!!!' and it made me smile too!

The best part was that Ayu looked really natural and happy... for once, oh thank God, she's not grinding her teeth or whatever!

And I feel the whitening... was increased when it was her close up. Maybe she had a zit that day or something? lol.

And well, I really love the effects. The lens glare... it makes it more real, like it was really an outdoor PV with the sun shining brightly and all.

The TA members themselves... I'm actually satisfied with what the video has shown them. They're having fun and screaming their heads off, that's cool enough!

But well, her outfit is bad. I agree with Aisha lol... why wear white when the PV is so white already? I would really prefer to wear something more summery, like yellow, orange, red or pink...

And about the soft intro (the first two lines)... I thought it was perfect lol... it's more like an ethereal intro to start the song, if it were sung in the same volume as the rest of the song, it wouldn't be very special. It's like she's whispering,

"Hey come a little closer, believe a little more..." or whatever the translation is.

Other tidbits and irritants:
Shu-ya looked :heart when he was singing at a later part
Subaru's hair omg I finally get to see its back
Maro looks delicious
Thank God the new dancers are on a different platform... I didn't really like them.
WTF @ Ayu's hair. Gotta go with Aisha - it looks like a dead plant lol and I hate how the wind like destroyed her hair or something. XD
The structure/stage/platform is just awesome... very grand!

EDIT:

I don't wanna sound biased but the only reason why Kazuyoshi's PVs appear to have more replay value is because he gets to shoot the grand PVs with interesting pots & songs. Mirrorcle World, GREEN & Sparkle are all dynamic songs, and the PVs themselves have cool plots... so it'd be natural to want to watch them again. Also an additional reason for me is to just LOL at Ayu's expressions~

Again, how much you can do with a summer happy PV? Barring fairyland, the rest of her happy summer PVs have been well... fun and fun. BLUE BIRD, Greatful days... I think they just send out the same message: Cherish your time and have fun in the summer!!!

What is this white light stuff?!?!?

Isn't the CM>>> pv rip so far in color?!?!?!!?!?

Or maybe I should get my eyes checked.

And TA members got paid.....in free tour goods XD, well maybe.

^ The white light refers to how bright they have made the close ups of her face... very very bright, haha. And super bright = covering facial flaws like zits, wrinkles and all those, I guess...

The PV fits the song very well. Ayu looks so young and cheerful.
The whole fun atmosphere and singing along together are what this PV succeeded to convey.

Thing that I really love is watching it doesn't make my face cringed like the past few PVs of ayu do.
There is no diva-ish face to fear me, and that makes me really happy.

But still, it's like watching the same scene again and again for almost 5 minutes. I DO feel the fun, till one point I start to feel bored.
I don't feel that I will watch Sunrise PV many times, It doesn't really have any reply value to me.

i'm ok with the pv.....
nothing special but really summerish.....

good job ayu~~~~~~~

I know, but it seems like the rip wasn't that great, because the CM on the official site isn't as overexposed.

When [JEWEL] first came out...I found the song to be quite frankly the most boring song Ayu ever made. (Curtain Call has that title now ^_^;) The lyrics for JEWEL were very pretty and heartfelt but the music was too simple for my taste. But after watching the music video, I just fell in love with the song. I appreciated it SO much more. Even without Ayu doing much of anything in it except looking beautiful, the PV joined with the song is one of my ultra favorite ballads from her. I think that a lot of Ayu fans have gone through this with a song, especially when the melody is different from what we're used to hearing from her.

When Sunrise first leaked, I knew I didn't like it. I expressed my opinion on how bad I felt about it. I won't get into the specifics about that argument but the song's arrangement was too much of a mess for me along with many other members of AHS. Some got used to it while others were convinced by Sunrise supporters that "it would sound better when the final mix was set to the PV"...

Two weeks later we finally get to see the PV and well, it sounds exactly the same. The music video did nothing to make me even want to reconsider my initial opinions of the song. In fact, it made me develop an even lower amount of respect for the song.

I hope that you don't take offense to what I've said, but I just wanted to get it out there because for me part of the Ayu-listening experience is watching her music videos and seeing her live performances. Sadly enough, this video which I believe was designed to be the latter two combined did nothing but make the song even worse.

That could be a problem as well, seeing how it's a TV rip... which is why rips are hard to judge too many things... it's best if a DVD rip or whatever comes out~ :D

I think Ayu is very pretty in the PV. Her hair looks cute, her outfit is nice and summerish and it matches the PV well - the PV itself is quite boring though. :( I also think it's great that they didn't cover her tattoo. If you pause at 2:18 and 2:57 you can clearly see it!

I really like the song though. I always get a happy feeling when I listen to it and I always have to sing along.

About the TA members...who are they exactly?

Because I sincerely hope that they got reimbursed either with special goods and/or getting to finally actually meet Ayu.


I was under the impression that these were like the really hardcore TA fans...and so I think that they would probably have seen Ayu up close, and maybe even personally, a few, if not many times. For example, like at press things, or when Ayu arrives at airports, performances, and stuff like that.

So...yeah, I hope that it was very special for them, and that it was more than just, they got to see ayu on a platform from another platform.

@waterballoon: yeah, when I was watching it, I was thinking "I hope the DVD is better quality." As far as colors go.

For me it isn't even the fact that they weren't financially reimbursed for their appearance in the video. Being an extra cast in anything is a privilege, especially when it's for something or someone that you enjoy/love. It's one of those highlights of your life type of things. No amount of money can compare to the precious memory of being a part of an Ayumi music video.

The ONLY problem I have is that we did not get to see a single decent frame of the fans. Even in Ayumi's concerts we get to see the reactions of a select few in the audience as the show goes on. It adds a touch of reality to a concert that really operates as one live-music video. For a music video like Sunrise it WOULD HAVE BEEN NICE of the director to capture that image even if it were for half a second. It would not have made the choreography look so bad, it might have even prevented me from seeing the dead plants in Ayu's hair.

To be honest, we have seen ENOUGH of Ayumi's background dancers to last us until the next arena tour's dancer roll call session. They are EVERYWHERE now, especially Shuya with his half-robot/half-overdramatic self. Since Ayumi made the call for TA members to star as extras, she could have at least requested footage be filmed of a select group of those members to give even a few of them something to remember.

honestly i think the video is so wrong,
looks like ayu living and singing in a planet very far away from her fans.
AYU >disconection< FANS

too much bars,
too much empty corners

the place is beautiful but was a terrible desicion.
i think ayu singing in the street surrounded by fans can work better.
is a shame because i love this song, now is ..different.

I love this pv so much
Somehow it made me feel refrshed and energized
Ayu looks gorgeous in there for me :D

I just dont like seeing her dancer with the mic,i find it unnecessary for them

Random draw. A ton of them entered.. a couple thousand? And only 300 were chosen.. and then they had to reselect after rain issues.

I think Zin deserves more screentime, but it seems like he likes being in the background with Go-mi and Subaru, haha.

wow truehappiness... nice observation~

not my favorite pv but i enjoy it ! at least not a (stupid) love story like glitter/fated

Agreed. I miss the days of ayu's dance phobia and dancer free pv's. I liked it when they were strictly limited to the tours. They were two separate entities, but now it's more like Ayumi Hamasaki and the A.Y.U. Dance Troupe or something every time she does a new PV.