Ayumi Hamasaki Sekai - New song 'We are the QUEENS' scheduled for September 30th release

Ayumi Hamasaki Sekai (http://www.ahsforum.com/forum/index.php)

- Ayu Music News (http://www.ahsforum.com/forum/forumdisplay.php?f=2)

- - New song 'We are the QUEENS' scheduled for September 30th release (http://www.ahsforum.com/forum/showthread.php?t=123172)

Quote:

Originally Posted by DogboyShugo (Post 3215448)

I'm not fond over what she's promoting the song for, however she looks amazing...

Ayu, Warrior Princess. She'd give Xena a run for her money XD

Big Xena fan here!:yes:heart
That did come to my mind when I first saw it.

oh I love it

and it's a cm for a GAME lol at people calling it ridiculous
it's a GAME...

The commercial looks great! I think she looks really pretty in it. But this song is making me so excited. When she first started the refrain of the song at A Nation 2016, I was like "Please don't let this be a new song. It sounds idiotic." But now that the 30s cm is out and I've heard more of the song. I'm REALLY loving it! I can't wait for the full song. The 30th just needs to hurry up and get here.

I loved We Are the QUEENS and Warrior Ayu! Can't wait for full version!

I leave the country and Internet for two weeks and get this fabulous gem when I return. Looking forward to this release!

I wonder if we're getting a PV for We are the QUEENS, since it's a digital single that's probably being released only to help promote the game.

I haven't watched many Ayu PVs, but this CM looks better than the ones I watched.

Quote:

Originally Posted by oaristos (Post 3215606)

I wonder if we're getting a PV for We are the QUEENS, since it's a digital single that's probably being released only to help promote the game.

Probably on the album it will be a part of, I think.

Quote:

Originally Posted by Zeke. (Post 3215210)

I've studied Japanese advertising campaigns from in preparation for an interview with Ogilvy & Mather JP. They had many that inspired me and that were easily graspable.

Or you could take Dentsu for example, Japan's very own #1 award-winning advertising agency. Their campaigns are world-renowned and employ the best practices.

Good advertising is universal. The thing is, there's not a whole lot of good advertising, lol.

And again, the problem isn't outlandish advertising, I think it's just a weird language thing. By definition I took Clash of Queens to mean a coming together of various and multiple powers in a battle for supremacy. Communicating that as "Race Queen (a type of queen)" vs "Clash of Queen (multiple queens in battle, or the games concept itself, )" is a fail in my opinion.

Anyways, this isn't a critique on Ayu (she looks phenomenal in the CM and as mentioned the art direction is on point), but as someone whose been studying advertising for the past 4 years I can't help but analyze the idea itself and critique whether or not I feel the message is being delivered in the best possible way, as well as make an attempt to follow the logic. This is especially important considering my end goal is to work at an advertising agency in Japan. I guess it's good to know that you don't have to come up with particularly smart ideas to do it. Lol.

This CM was done by DENTSU... just to say lol

Anyway I hope we will have a PV for this song!

^^ or that CM is the only we get, no PV. Just like Hanabi.

I feel like the chorus when she's singing "YES WE ARE THE QUEENS" is a bit too high, but other than this I am loving everything bout this so far, especially her looks

Quote:

Originally Posted by Refix (Post 3215726)

^^ or that CM is the only we get, no PV. Just like Hanabi.

Odd example considering how long ago that was.

Quote:

Originally Posted by Yagami Raito (Post 3215671)

This CM was done by DENTSU... just to say lol

Anyway I hope we will have a PV for this song!

Omg, I am actually shocked, lol. I wonder who wrote the copy - the CM itself isn't bad, the copy is what threw it off for me.

Quote:

●広告主：Elex株式会社
●代理店：株式会社電通
●制作会社：株式会社TYOモンスター
●Creative Director：下薗隆洋（電通）
●Planner：坂本弥光（電通）
●Art Director：竹谷耕樹（電通）
●Ag Producer：小澤麻美（電通クリエーティブフォース）
●Prducer：面川正雄（TYOモンスター）
●Assistant Producer：山口香梨（TYOモンスター）
●Production Manager：齊藤大樹（TYOモンスター）
●Production Assistant：石川絵理（TYOモンスター）
●Director：工藤伸一（フリーランス）
●Director of Photography：河津太郎（Angle Pictures）
●Gaffer：櫻井えみ（フリーランス）
●Art：秋葉悦子（ART LABO）
●振付：菊口真由美（振付稼業air:man）
●Casting：小峰顕介（電通キャスティング）堀内みずき（GOLD CAST）
●Coordinator：棚田浩章（WORK’S）
●CG：武田貴之（finitto）
●Stylist（浜崎さん）：伊藤景（abfab）
●Makeup（浜崎さん）：木部朋美（ピースモンキー）
●Hair（浜崎さん）：助川良幸（アルール）
●Nail（浜崎さん）：山崎結衣（esNAIL）
●Stylist（SubCast）：鈴江英夫（フリーランス）
●HM（SubCast）：かろりね（フリーランス）
●Offline-Editor：前谷亜季（FRE-X）
●Online-Editor：岸愛美（IMAGICA）
●Sound Design：沖田純之助（okidesign）

List of staff for the CM~

Wow, that is a huge sword for small Ayu.:yeek
But these days she has the guns for it.:laugh;)
I really like that promo picture.:heart
It would be great as a poster or in a frame hanging on the wall.:yes

after all conceptual photo working out better for her...

I started playing this game just because of ayu and... Urgh, it's really bad lol
I wanted that ayu themed castle and the ayu avatar, tho :(
And the song sounds sooooo good, at least from the preview <3 can't wait for the full version!

a big NO NO.. cheesy

I also tried playing it because of Ayu, but I remembered that I can't get into these strategy games. :no Like, I don't even know what I'm supposed to be doing in the game :laugh