Wow I am so happy to find out there is a mv for it! And yes it does look like a high budget set up

More than high budget I'd say it seems it could have a strong concept and good execution. That does much more than a high or low budget.

OMG!
it's ayu's home??

Fairyland, JEWEL, GREEN and Virgin Road are pretty high in the list of most expensive music videos in history.

" Janet Jackson leads with six videos on the list, while Michael Jackson, Britney Spears and Ayumi Hamasaki have five each."

But again as some have pointed out you can have pretty high budget but with weak/lazy concept won't make a difference, which it's the problem in Ayu's case (imo) for me the last PVs with a strong concept were Why and BRILLANTE from Five and a couple from Love Again.

She probably had good enough budget for other recent works but the creative team was the weak one, Last Minute PV is so simple and probably didn't need big budget but it works perfectly and it's pretty memorable in it's simplicity. Winter Diary probably had a big budget (overseas filming, different costumes, locations, extras, fire guns and such) but in the end it was a pretty messy and forgettable, honestly never read someone praising that PV lol

23rd Monster and Haru yo Koi felt fresh somehow because we got a clear concept again, and with this preview now, we might be on the right tracks for good and memorable PVs again! just my personal opinion tho

I miss PVs with dark twist like Rainbow, Is this LOVE, Ourselves, Ladies Night or Don't look back where last frame / last few seconds gives you chills or make you wander but at the same time I'm so hungry for new material that I'm just happy she's still active with sth other than concerts.

She got me spoiled with consecutive albums for more than 15 years, I appreciated it and never took it for granted but even with that, now, after 6 years with no full album I'm realizing how empty those six years felt, without that thrill of new album, PVs and promotion. I switched temporarily to Namie and Kumi and it helped but only now I feel how much I was missing new material from Ayu.

the high budget PVs from LOVE again are basically fighting in the hotel room.

If I have to fight with a lover, then let it be in Hawaii / California pls

Haha funny thing y'all talking about it being high budget because that was also the first thing that came to my mind. Damn this look so sleek and pro. Hope I won't be disappointed because it has some real potential. It seems soooo far from FLOWER's embarrassing hotel PV. I'm SO excited! :o

I'll defend FLOWER. I think it was very expressive and I felt the rage she was channelling. I'm also super excited about the Nonfiction's video, it just looks so good. And if you look closely you can notice the shape of the human heart in the pink section. It's gonna be amazing.

If I wanted to watch the fights in California, I would stay in West Hollywood or Beverly Hills. Expensive fights are better.

As we are talking about high budget and well done pvs, I need to come here and mention Do it Again, that video was amazing, full of concept and you can feel that money was speeent! One of my favorites.

Are you talking about good PV?? Then I'm sorry but I NEED in my life some ballad pv simple but f*** awesome such as HEAVEN or ZUTTO. For me the first one is simple but incredible. The second one is BEAUTIFUL to watch. It doesn't have to be expensive to be EPIC! :P

EDIT: I also love Sweet Scar. It's just Ayu singing but telling a love story while moving around a house. Ah... great concept.

I'm coming here to defend FLOWER and (specially) Mad World PVs. I like them both a lot and despite they're low budget it's conceptually good and well-executed.

YES and YES to all of this!

Mad World was indeed really well executed. One of her best later PV IMO.

mother coming to eat with this video i'm gagging like... come on visuals!!!

◆＝＝＝＝＝＝＝＝

New Single "Nonfiction" iTunes Download Campaign!

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To celebrate the release of the digital single "Nonfiction" on 4/22 (Fri), a download campaign on iTunes is now underway!

All entrants will receive an original smartphone wallpaper!

[Campaign Details]
During the campaign period, download ayumi hamasaki's New Single "Nonfiction" on iTunes on 4/22 (Fri) and receive an original smartphone wallpaper for all who apply!

▼Campaign Period
4/22/2022 (Fri) - 4/24 (Sun) 23:59

▼Application Form Entry Period
Until 18:00, Monday, April 25, 2022
​

And more!

TeamAyu members who will attend "ayumi hamasaki ASIA TOUR 2021-2022 A ~23rd Monster~" on April 23 (Sat) and 24 (Sun) at Kobe World Memorial Hall and take a screenshot of the download completion screen at the fan club booth Those who present it will also receive a limited standby image!

Please come to the Fan Club booth with your Digital Membership Card and a screenshot of your downloaded screen when you arrive at the show!

Please don't miss it!


>>For more information on the campaign, including how to apply, click here!
https://avex.jp/ayu/news/detail.php?id=1099326

Thank you for the translation…

This song actually remind me of WARNING 🫣

New teaser up on her insta! Gosh I hate her dancers seriously, not only they have to be on her concerts but on videos as well

This looks beyond fantastic. I love the excitement of anticipation ^^