i dont understand this... this is a very hot song but she make it to a cutey PV 0_0 we'll see... hope it wont dissapoint me

It's not meant to be cute.

I think none of you get it!

It's supposed to be spoofy, campy, cheesy, and outrageous. The theme is like Startin'. You guys are seriously way too young or just don't get Asian Idol culture at all. She's not being "cute", it's more of a parody of the wholesome image of past idols. Didn't you see her in the red latex? Isn't that rique enough for you? And her sexual orgasmic movements not sexy enough for you?

Off topic but: Did you think Startin' was an attempt to be "hip hop" or a spoof of wannabe hip hop culture? It's the latter.

Ugh! I never comment but the stupidity in this forum. *barf*

Apparently some people here don't understand what a parody is, which is just shocking...

latex dress??? very rude

60s 70s 80s

it looks sooo cool <3

Haha looks hilarious, I mean those parts of Ayu on stage ^^ And then the opposite side of her. I can't wait to see the whole clip :D

She's so cute with her yellow dress *_*
The PV looks interesting, I can't wait for the full video!

Cute & cool :) Can't wait to see the full PV.

I love it. I was expecting something darker but meh.

It looks weird and cool, can't wait to see the full version :P

OMG!!!! This PV is too COOL!!!!

Can´t wait to watch the full version of it!!!

We'll see what happens. I personally like her in the latex. It's very sexy. :)

Thanks for sharing.

I don't think people would be satisfied with whatever Ayu did for a Sparkle PV. It was(is) such a kickass song that there would be too much expectation for it. As long as its not another "Daybreak" or "Born to Be" PV, I'm happy. ^_^

It looks like it's gonna be funny, looking forward to it. Don't think people should be taking it so serious, especially after a 15 second preview or however long it is.

thanks for sharing
i am thinking which ayu will sing "No No No" in the pv, hopefully the cute one@@

can't wait for the full pv

I still want to see the full version of SPARKLE, AYU's really cute^^

The 80's part looks too happy and cute for sparkle. But the part when it's all red it's suits sparkle very well. I don't really have high expectations in this PV, I wish it was more darker. But she looks cute though in that yellow dress.

This pv looks awesome , totally awesome !

Knowing Ayu, she tends to do things to a very exagerated degree, so the overly cute/sexual Ayu's featured in the PV make sense to me.

It's also could be interpreted as a critique of not only shy/idle people, like the lyrics suggest, but also how artists in Japan over use the cute/innocent image, especially since it's so classic in the pop scene. Especially among new artists. Maybe it's trying to say how it won't get you anywhere just being cute, you have to be bold and take risks.

Or maybe I should just ***** about how I was expecting a much "darker" PV because SPARKLE (lmao, not even the tittle is dark), is SUCH a "dark" song. My bad. :rolleyes