I hate the hair, it's distracting from the rest of the picture. :/

Also, they need to stop overdoing the photoshop. Yes, yes I do understand they're going to photoshop anyway, but darn it, they can do it without it being so bloody obvious already! :/ If I can do it, they can do it.

come on ayu, just grow your hair back out! *prays*

HUGE ads I ran into in Shinjuku station! Sorry for the blurriness I was catching a train and suddenly saw this and snapped a quick shot haha There is 4 or 5 of these in a row across the entire wall

*gna* Couldn´t they put this up 1-2 weeks earlier <-<
I whould have loved to see this (our hotel was in Shinjuku so we passed this station every day)

There's one inside of Shibuya station as well :)

Hope Ayu will grow her hair like (miss)understood era, or maybe secret era...

Thanks! Love this!

Love the haircut actually. And her mouth doesn't really look that strange as it always does on her photoshoots since... 2010?

Lmaooooo the comments about her hair... xD When it's long and dark everyone shouts, "Ahh~! I miss her 'evolution' hairrr!" And now everybody hates the short look. Lmao!

I'm sorry, I hope that didn't come off as rude but it's only true. xD

Love this look, it's clean and simple. :)

It's only true! Every time I see that commercial around here I think, "Ew, how on Earth is she a model?" I understand it's about the make up and not about the model herself but dang, Ayu is 100 times more smokin' than that!

Im sorry, but that hair cut just makes her look soooo old!
I can not wait for her longer hair to come back!

AYU×RIMMEL “Back to 1999”
https://fbcdn-sphotos-a.akamaihd.net...72310043_n.jpg

^ i love it!!

Very gorgeous. They need to not edit her lips though in post which is unfortunate.

Pics from blogs, quality is not as good as the one we got yesterday though XD


The new campaign will start on September 7th according to this blog!
リンメル　ラテ アイズ　"Rimmel Latte Eyes"
http://kirehon.exblog.jp/17656109/

EDIT:
another article & pics
http://ameblo.jp/kariang/entry-11277906250.html
http://via.me/-21vkf6c

The pic we got yesterday comes from SCawaii's Twitter! It confirms what the blog said, it will begin on September 7th.
https://twitter.com/mag_scawaii/stat...020480/photo/1

^ thank you for sharing and mentioning the source! :love

Her hair is long in that photo... it's tied back in a long ponytail.

honestly, the new eyeshadow palette looks like a rip-off of one of KOSE, lol, but seriously:rolleyes

Very plump lips here, but it doesn't look bad this time around. She looks super sexy. :heart

bad hair... 'lepek'

very classy, love it :)