[2010] Major companies don't want Ayu in their commercials
 

A list came out of celebrities companies wouldn't want campaigning for them (appearing in cms) and Ayu made the list.

1 Sakai Noriko ('Even if she recovers, never will we use her' 'It's weird that her agency is being so relaxed about it')

2 Sawajiri Erika ('We should not be using her''Isn't it alright if she does her work in foreign countries')

3 Fujiwara Norika ('Her Kansai dialect is a little weird' 'Her shallow explanation at the K-1 was annoying')

4 Hisamoto Masami ('She has an image that she's possessed by something' 'Her vulgar impression is not okay')

5 Kanda Uno ('How many times is she going to have a wedding ceremony?' 'Doesn't know the world enough' 'There is no need to use her')

6 Ueno Juri ('Lack of manners' 'There was a time where she suddenly cried and stopped the scene')

7 Hirosue Ryoko ('In the past she had an eccentric behavior and she received a loss due to that' 'I would never want to work with her again')

8 ICONIQ ('Why is she bald?' 'She gives a bit of a shady feel')

9 Tsuchiya Anna ('Handsomeness does not equal not knowing manners' 'Isn't it a bit wrong using informal speech towards the people around her?')

10 Kinoshita Yukina ('Her yankee character is a double edged sword. We cannot ignore those voices who wants to avoid her')

11 Terashima Shinobu ('She's misunderstanding by thinking she's a great actress' 'She doesn't seem like she matches commercials')

12 Kanabe Kaori ('Isn't she appealing her intelligence a bit too much' 'Being scared due to her act of being a overly good person')

13 Hamasaki Ayumi ('The numbers of groupies she has is astounding' 'Worried if her voice will come out properly')

14 Yamada Yu ('She lacks female popularity' 'Curious because she appears in the non bank commerical'

15 Suzanne ('Her stupid character is honestly hard to use' 'By now, she should change her direction')


groupies?!?!?!?! sad that they are scared about her voice though :(

picture of the article in spoiler


translation by very_pinku at aramatheydidnt
http://community.livejournal.com/ara...0580#t55730580

WOW.. I feel so bad for Sawajiri Erika.. She just had one bad day in her life and until now every company is hesitant about her...

At least Ayu's reasons are silly. :D It's like they don't know what to criticize about her so they mention her fans.

This is actually old, I think.

Kawaii Joyuu's polls/whatevers are always so weird.

^ i don't think this is the same as those random polls they translate though. anyway as the saying goes there no such thing as bad publicity get it ayu~

What a stupid reason to exclude her. Even if she can't sing eventually, she'll be able to talk for a long time. And groupies... wow.

Sawajiri Erika
She is quite the primadonna.

ICONIQ
LOL, she already has like a million CMs with major companies.

Tsuchiya Anna
It's true, she doesn't have any manners at all and always speaks too rude and informal.

Ayu
Ouch..

I lol'd at "8 ICONIQ ('Why is she bald?' 'She gives a bit of a shady feel')"
Kinda stupid. At least ayu isn't #1 though.

=_= than..how about Honda and panasonic lumix? isnt that major companies?

I was thinking that too but I got to this part of the article...

"ICONIQ got pushed a lot recently, but unfortunately there are a lot of haters and her image quickly got damaged with all kind of rumors (with plastic surgery being the most talked about). Not many companies want to use her for their big brands, because there have already been a couple of customer complaints and boycotts for products she advertised."


as for Ayu I don't really see this being a big deal, getting a rank outside the top 10 on these kinds of polls or whatever doesn't mean much.

Umm...could we call this another "useless" poll? Why would major companies don't want Ayu in their commercials?

Top 1 is reasonable , but the rest are ridiculous..

LOL She has too many groupies???? Groupies willing to buy your product if she holds it up??? Wow... what a negative trait Ayu, damn!

company reps gave reasons. these weren't voted on by random people on the internet.

Why is she bald?


^ LOL

Hm, well, it's just, I agree with her being a good spokesperson. Anna is lively, upbeat, has that exotic look and she's very beautiful, but I've read several times of her improper language. I don't remember where this article was from, but it spoke of her speaking like a man, using impolite pronouns, etc. and then she just does crazy crap too like in Sakuran at one point, though not even in the script, she just jumps on the actor and starts making out with him or something along those lines. She was quoted as saying that the first time she reads her lines for a movie is right before she has to start the scene, so she won't over think things.

So it seems companies just feel she's just too wild, unpredictable, and yes, impolite though I think many would think of her as edgy and cool.

maybe ayu is too popular..
she don't really need anymore promotions right?
shes doing well now too~~

Is not like Ayu should be promoting everything, her image fits really few cms...

Ayu's reason is somehow weird..
i mean they worry about her vocal?
she's not even gonna sing in the CM directly?
and what's wrong if Ayu has lots of groupies anyway?
groupies, does that mean fans?

oh well, that's ok..
at least Ayu still got big companies to let her endorse :)
Panasonic, Honda... I think Ayu doesn't really want to appear in lots of commercials since she's been in the industry for more than 10 years already..

lol Most of these reasons are weird.

How could the fact that ayu has a large number of 'groupies' be bad?? (Unless by 'groupies' they mean staff)

And ICONIQ thats just downright rudeness!! They have no idea why she shaved her head! For all they know it was a medical reason. Some people are just ignorant.

I remember the last one of these. There reason for ayu was something like 'her deafness causes concern and can create a negative image' X_X Don't Japan have any laws about not hiring people with disabilities?? I'm pretty sure that qualifies as prejudice

groupies?? as in gyaru??
awww why even Ueno Juri, i love her too

Sorry but LOL at the ICONIQ comment. XDD It's so mean.

totally... ICONIQ is pretty famous there in Japan rite now..
I even like her uniqueness being bald as an Asian Singer..
that's really brave!

Well at least Ayu isn't number one but the reason is ridiculous.

i think they do, but ayu's income level automatically nullifies all her welfare benefits and advantages without a doubt :roflmao

yes and i'm like eh~~wth is that when i saw this thread :rolleyes

aww for erika,i really like her acting though,maybe should do something more than 1LoT now to gain back the trust and respect from people,well kinda...


and Ayu has numbers of groupies? im wrong? that is a good thing then,like some says,maybe they afraid that they had to pay her high and shes not going to sing in your CM,hello~~~ :thud thats really good shes in the third last though ;)

OT-hey they should take Ayu as the spokeperson for SK~2~ shes suitable with her perfect skin :yes

I believe they are referring to her large entourage, not fans. This isn't the first time I've seen something that mentions her entourage (staff and dogs) being an annoyance, so they probably mean that.

Oh well.... =_="

they should be happy that their sales has gone up while using ayu as the ambassador..~!

I don't find their reason for her to be THAT bad...

Ayu is high profile, high status, she always has her entourage.

She must, first of all be very expensive to get at all, and then she has to be taken care of, treated, along with her staff, which is large and personal...they don't just hire some random cheap people...and thats all on top of production costs...


Some of these I find quite rude though. I can't imagine that any representative of a respectable company would come out and say these things publicly...but you never know...Japanese people never ever cease to amaze me with their ability to be so politely rude. You don't even know you're being insulted lol

Poor Yamada Yu <3 She isn't that popular though...

edit: oh It's like a survey thing...man...why couldn't they put up Ayu's estimated cost lol


The list of the people they do want is interesting...kinda...lol

at least they didn't say Ayu is too old or that the public is sick of her, lol

who want to promote they're rubbish anyway.

and my second fav artist is noriko sakai (after ayu)
i don't care about her marihuana old issue.

GO for the artist!

strange poll... didn't expect some of these traits as bankable/not bankable

anyway, Honda & Rimmel don't seem to care about this ;)

lol kinda contradicting itself. anna tsuchiya appears on commercials ALL THE TIME xD


what they said about ayu is alright I guess...

wow all these reasons are so rude :shakehead

Made my day lol she has too many groupies ? Blah the same groupies are willing to buy everything their idols promote .. no ? What kind of company wouldn't think to this LOL

They just should say : we can't afford her to promote ours stuffs ^w^ would be better and honest XD

I do agree with most of these though. I can see why they're used in major CM>

=_= its look only japan have ridiculous polling like this...

this article looks more like soap opera than genuine news

Wow, this list reeks of misogyny. "We want the girls that conform to our standards of beauty--quiet, ~pure~, and dumb."

What a stupid reason for those "major companies" that didn't want to use AYU in their CMs, she doesn't have to sing in the CM if there's need for it, isn't it~? AND I think AYU's voice can come out properly~Anyways, it is pity that those companies don't want to use AYU in their commericals~

I don't think it's important ^^ it doesn't matter

They lost something good not Ayu =3

That's what I was thinking... Most of the companies don't want anyone that have a bold image or something...

I can see where it can be read as misogyny. But its not necessarily the male standard of beauty but rather the general standard of beauty here; plenty of women feel the same way as what he stated in this poll.

I think they may be referring to both her singing and speaking voice. Generally companies want people with pretty speaking voices but a lot of people don't actually like Ayu's speaking voice. (very husky sounding) I like it because it is unique though. For commercials though, unique might not be the best thing.

when i read the title of the poll, i thought the reason could be because it is too expensive to hire ayu... but when i look at the reason the poll had given, i find it real lame.. but it does show that how much ayu's voice really affect her image...

this poll, to me, makes me sad and annoyed at the same time.. :grumpy

seems like the japs really got nothing better to do... :grumpy

LOL some reasons really were just silly; Ayu's and a few others. It's like that person doesn't fit the image of the company, but they wanted to come up with some other reason to exclude them

Some other reasons made a bit of sense I suppose; like particular rudeness and such. I can understand; companies don't want to work with a person who's rude or ungrateful, or difficult to work with.

I guess that's just how marketing/promotion works, They obviously won't use someone with with a bad rep and, they'll only use people with wide audience appeal and lastly they should fit the image that the company wants.

mmh...i'm doubtful. Anyway all these girls are not appearing too much in CMs actually so it could be true

Seems like they all just want the boring ones :P

I mean don't get me wrong, half of those list of women they DO want I really like and think they are absolutely beautiful, but they're all based on conformities of the conservative "Japanese" ideals. I personally think most of the reasons they gave for both polls are pretty stupid.

Boldness in women is far more attractive, imo =\ Buuut, seems like they're hiring the women that the men of the corporate world can't feel intimidated by :P

that Mao Asada of course tops the other list sort of explains all. and ah. Perfume is on there hmm. . ..

but well its the ICONIQ comment that gets me. i find her hair very unique but i was surprised too but i loved her hair. but i guess i can see how the japanese businesses dont want that. but still "Why is she bald?" like wow. way to sound 12. poor ICONIQ. shes cute.

and ayu. like anything else. . .what isnt expected for them to say? complaining about her voice and her entourage i suppose? how shocking :rolleyes

why is anna here -.-

that's how anna is rude so?

Okay, this doesn't make any sense.

At least ayu's reasons aren't tied to her persona. As for the groupies thing, are they referring to her "entourage", like not her fans (fans are a good thing) but basically that she brings too many people with her all the time (body guards/Dancers/friends etc). I can totally understand how that may be annoying.

At least Namie didn't make the list! I couldn't imagine people having any problem with her, she seems very professional. I think the only reason she didn't make the want list is because I'm sure she costs a lot haha.

I forgot how warm and bubbly Erika Sawajiri is until I saw this video :rolleyes:

She reminds me of Mitsuko from Battle Royale :P

I can understand, Ayu's speaking voice its strange.. cute but in a strange way lol.
So may companies want people with a more clear voice, I guess.

But other reasons are ridiculous :no

weider xD

Ayu still has some big names.

:laugh Daaang, they were really harsh on some of these! Ayu got off pretty easy compared to some of them!

This is such crap. That's her image, she puts out that rocker attitude in her music and videos. Doesn't mean she's rude to every person she meets...

Ayu's bit is kinda reasonable, but Anna shouldn't be there.

^Well... japanese people are VERY formal, and not using the proper words or being too informal is easily seens as rude over there... it's worst if u r a girl...

I was like "What???" when I saw this post.

Major companies are in the cost-cutting process right now and I bet,perhaps, they can't afford Ayu.

meh, she gets along fine without them :D

weird about ICONIQ...hasn't she appeared in 8 CMs already...including super car, kitson, Starbucks etc? huh

^ those deals may have been bought for her by avex *shrugs*

the difference between being "wanted" and actually being used is different.

iunno, this shouldn't surprise us...

if a bunch of companies wanted to use ayu...she'd be in more commercials o_O.
but she isn't...

haha

avex paid a lot for those.

And this poll thingie is weird since it kinda comes from a place that's famous for Erika Sawajiri topping every poll that includes female celebs... haha.

I remember last time in a similar poll ayu was on No.10 due to the same problem
Now since the position declines, I don't care about this result very much:)

Ayu should be in like...a Japanese Tiffany's ad :yes

Ouch poor Noriko Sakai and Erika Sawajiri! Are the Japanese ever going to let Erika off the hook? :laugh

As for Ayu..so they don't want to use her because of her voice? And because she has groupies??? I'm not sure I entirely get what it's saying.

And about Anna Tsuchiya, I agree that she is a bit rude at times. I guess that's just the way she is...just by looking at her you can tell she has a gruff and rough way about her.

As far as I know she's still a *****. So no :innocent

^ LOL but just because of that one time she was in a bad mood on tv? Or has she done something else????

btw i dont get how is ayu's voice weird when she talks?? :shrug:shrug


I like her talking voice

^I guess cause she doesnt really have that typical, soft, boring, voice....

you know...that one that all the news casters, hosts, etc, have lol

I find it so stupid. People have been stupidly calling her a ***** just because she had an entire day when she didnt feel like doing any promotional work and was in a bad mood. She did state she had some serious personal reasons. Now people have been judgind her based on her divorce, which is her choice.

Everyone hates on Sawajiri because she has the most potential as a "triple threat".

I like it too unless it's that cutesy high pitched talking voice. I like her normal talking voice.

You know, I don't care very much about Ayu's desirability for commercials. Groupies & her voice sound a lot like fall-back reasons. It's more likely that Ayu would outshine the product and they're all intimidated by her.

What really threw me about this was what they said about ICONIQ. I always get culture shock when I see things like this. I mean, it makes sense... the shaved head (which is absolutely beautiful in my opinion) goes against the feminine stereotype, and we all know how important gender roles are in Japan. It still jarrs me each time.

Japanese public don't like Erika Sawajari for a NUMBER of reasons, not because of "a bad day". Japanese media is reporting about Sawajiri's bad behavior for years and years, her agency fired her because of her bad behavior, she has been accused of bullying young actress...

Regardless, she's still extremely popular. She's the "love to hate"-type of character, the Japanese public is completely obsessed with her.

does ayu still hold the number of 100millioon yen each commercial..

Panasonic and Honda seem to like her a lot! Two of the biggest companies in the country (and world) want to hire her so I have no bad feelings toward this poll.

Ayumi's cute and small voice is really fun... She should talk like that more~

This makes sense :yes

Don't be sad people. These companies have to be selfish in order to ensure the survival of their marketing. To get it straight, this is just about their company pride. What you people don't see the message within is the possible results caused to the company, and that is their message.

If I was a major Company, I'll endorse her! haha

Although this list is dreadful, they have the right to say it I guess. Just that the two reasons why they gave her are kinda just half arsed. Shouldn't they say she's too old/not popular anymore etc? Ayu is over 30 now. Most makeup companies usually aim at younger girls. And not many product can match her style/trend/legend nowadays.

But she has/had Weilder/Honda/Panasonic/Wacoal/Rimmel/Disney in the past few years or so. etc~ Ayu does still get really good deals.

I choose being realistic. I don't think that people believes she is not so suitable because she will outshine a product. that's a very naive idea.

I believe this poll was made to a couple of very important people in the advertising industry; i do agree some of the reasons are very stupid, but that's the people who makes the big choices (or in other words,they hold the power) and thus they decide who is eligible for tv adds. My guess here is that ayu is not on the gold list of some important executive/s for whatever reason, and they simply decided she is not suitable for tv adds anymore and that's why they quoted her here. Very stupid, yes.

Wow! groupie? Haha :D

The ridiculousness of these statements is quite funny but overall, they seem to be mean sprited and just plain stupid. Anna Tsuchiya may not the most polished girl, but let's be honest, she does good representation for the companies she promotes. And as far as Ayu, when is having a crazy large fanbase bad for a company? It makes no sense. They're just mad because they couldn't afford her anyways and they have to make up an excuse so to justify that. I don't know about the other artists as I've never listened to their music but I'm sure they won't cry about being able to represent a nasty company that would say such things in the first place.

This :yes

Ayu's too "EXPENSIVE" to be used... :laugh

It doesn't really matter, this list. Like, AT ALL XD.

It's not like she desperately needs more income, and I'm sure she doesn't care in the slightest.

Once again, they are not referring to her fans. They are referring to her entourage that goes with her everywhere. For a star to have an entourage in America or elsewhere, it is very common, but not in Japan. So I can imagine companies not wanting to have to deal with so many people.(plus her dogs)

These are strange reasons. Very interesting post.

In America, groupies means crazy fans so sorry for the misinterpretation if it means something different in Japan. You learn something new every day, lol. But anyways, she does have a large entourage so it's understandable that some companies wouldn't want to have to deal with that many people for one artist. But I still think that not wanting and not being able to afford are two different things. I bet if she was cheaper they'd want her to represent their companies. Because let's be honest, what major company doesn't want a major artist to push their lines?

Perhaps Ayu brings in too much of her staffs when shooting a CM, so the place gets crowded.

The company sees it as annoyance whereas the could have worked much efficiently without so many people around~ :headache

That's my opinion, because I would be easily bothered if there are too many people around,

it feels like they are observing me if I'm good enough at my job, hahaha------- :boom

But that's not really a big problem, isn't it? People are worrying to much, heheh...

And the second reason is invalid; I love Ayu's voice! I think her voice is just normal as normal as it gets~

Who's not tired listening to the same-sounding soothsayer voice? We want something different!, hahaha-------

I am not sure if Ayu would really push their lines a lot, but then again not many other female artists in Japan would.

Yeah, I'm sure she doesn't care either :).

I don't know. I tried out Rimmel products because ayu's the spokesperson. And since then I've moved on from mascara and eyeliner to foundation and lipgloss too, so yeah, promotion by celebs really do push lines. Then again, Rimmel puts out some of the best makeup I've ever used, so the product itself needs to live up to the name and fame of the artist promoting it. ;)

^Main rule of marketing... U can make people buy crap, but only once. Not even the best marketing ever can sell something people don't like

I completely agree with you. The product definetely does needs to live up to the name and fame of the celebrity promoting it in order for people to continue buying it after their initial purchase. The celebrity is used to draw people to the product and that's why companies use them. Because why would a company pay a celebrity so much money when they can just use a non famous person and pay them a lot less? It's because they believe the celebrity can push the line more. I've recently been looking into buying a Casio Baby G watch because Anna Tsuchiya's the face of the line but I don't even wear watches! And if they were using someone else who I didn't know, I probably wouldn't give those watches a first or second glance.

This is the oddest thing that Ive stumbled upon in a good while...
She's bald so you nocurr about her? LOL I can't...

You can just laugh about this...

reading down I was thinking ayu was going to get a blast, but reading it, it sound like they dont want to use her because her large amount of groupies will bring down the building to get to ayu but you think having a huge groupie following would be good for a product :P but lol and yay ayu's one isn't harsh

F this article from 2010. ayu don't need them endorsements anyway lol