[PV] [do it again] Your opinion?
 

So what is your opinion about the PV of do it again?

I think the beginning was good but the ending was all boring..
I really loved the effects they made with the camera though.

The dogs reminded me a little bit of the dogs in Lady GaGa's Poker Face video..

but overall the PV didn't make any sense, sense, sense - don't do it again.. :P

There's hidden symbolism in the video! ^^;; It's all a dream (which could explain the bright light at the end)! lol

It's okay
It's not her best PV, but I like it ^^

it's fantastic.. could have been better with more scenes, and ayu doing more than just walking.. but... fantastic~

is there the same sence like in Sweet Season???

I am curious to know why they had a fantastic set, amazing outfits and whatnot and they wasted it on her walking...

i thought it might've been linked with Sweet Season too. overall it was interesting, but kind of boring. i like the effects though! :D

fun fact, the black and white Great Dane in the PV is called a Harlequin, and they're a pretty rare color for Great Danes. :D

It's boring because it's just her walking through destruction.

I think she died on the tragedy and... her spirit didn't notice that, so in the begining of the PV we see her doing usual things, drinking coffee, picking up clothes to walk with her dogs. In the end, she finally 'see the light'.

Or maybe it's just a fuzzy dream.

I thought she died at the end, like it was an explosion. Didn't you guys see the big gas tank?

I've been disappointed by her PVs this year though. I hope ayu stops working with whoever directed them. It's like...the first three minutes are boring, BUT...wait for it, wait for it...oh OK, the rest is boring too.

I think, the basic gist of the PV is that "do it again" occurs very often.

The yoyo spinning, the repeated dance move, the balls juggling, even the camera angles moving are in a circular motion, it's like everything that just keeps repeating and repeating...

I also would like to add that towards the end when she walked to a new area and there were people from the "destruction" area to the "safe" area (u can see ambulances and soldiers), it's like... her moving to somewhere safe and different, and how there seem to be people (I have yet to confirm if these people are the dancers and yoyo boy doing the things before, but if so, it wouldn't explain how the juggler was in the safe area if the purpose of the safe area was to condone the people doing circular/repeated motions).

Anyhow, the "light" at the end, seems to be "the light at the end of the tunnel" to me. How she went from walking in a debris, to a "safe" area, to finally the light. It's not a dream I think, but more like a walk through destruction and how continuing to move on seem to bring you a new beginning/the light. :shrug

But um well, I wasn't very pleased with the PV cos, most of the symbolism in the PV are just a nod to the title, and there doesn't appear to be anything too deep/amazing yet. This tried to be a walking proud/1 LOVE kinda PV but failed imo.. and like what Raleigh said, don't understand why they made such an elaborate set only to barely use it.

The beginning with her in the house was fantastic though; I just wished they didn't make the PV a walking PV with her 2 big dogs... : /

MTE.

I prefer to say it's a Nightmare, not a Dream. :innocent

I really enjoyed it - like just about every PV she shot 2010(Sweet Season and crossroad were a bit meh and Dream ON - well, I haven't seen the full version of that one)

I'm glad I'm not the only one that has absolutely no idea whats going on lol

When I watched it back a few times I get the feeling now that ayu is some kind of natural disaster. I was thinking that ayu is supposed to be like a hurricane or something and is causing all of this destruction around her. I thought the hurricane idea cuz of all the wild camera shots and the bit at the beginning where she is just throwing clothes and the bed covers around then the coffee and milk mix in like a cyclone.

I loved it, it was so interesting. I like how even her album PV's are amazing. Some artists just don't give a ****.

I think the PV got slightly boring because like everyone is saying she just continues to walk, if they had her do a bit more of some other things it would have been perfect.

I LOVED the PV it's super symbolic and means a lot of things, though it's hard to pin down exactly what the PV meant

My take is that it was reality, when she's flipping through the clothes and gets herself super pretty it symbolizes that she had a partner at one point, look at the size of the bed too. But she's "doing it again" because she's in denial of the whole war situation, her character in the PV is so innocent or shocked beyond belief that she continues to do her normal routine and it's not till the end when a huge explosion snaps her into the reality of the situation.

OR my second thought though I think it's more of the above is that she's dreaming it all and the gang behind her is her nightmare but she begins to control her dream with the soldiers (because it's usually when we are about to wake up when we have the most control of our dreams) and then she wakes up (the light)

i think that the hidden message of the pv is the dark part of the fame,ayu is the fame and the destroyed world is the hidden world of the fame,the light at the end is the end of the life of an artist(the fame) and her cross all her life without enjoy the world.
I think too much xD
-edit-
the lips of ayu are...weird,i think that since july-agoust of this year her lips are different,more bigger and...weird xD

I think it's about moving on through destruction to new light. Get up from your knees, pull yourself together no matter what, never stop. Move on.


OMG I KNEW IT! I knew I saw that plane crash area somewhere! Just like I thought, it's the set for War of the Worlds. You can see the plane wreckage in the background! :P

imo, whoever decided to include the dogs in the PV needs to be fired. Desperately.

The camera work was enough to make this an amazing PV, it was absolutely fantastic <3

^^What's wrong with the dogs? o.O

I dunno, they made the whole thing very awkward for me to watch. I'd rather just have her walking down the street instead of being dragged by those two giant dogs.

plus I really don't like dogs

I think it's a dream that repeats again and again. She wakes up, walk with the dogs and everything explodes. Then she wakes up again and everything repeats.

I had a totally different interpretation of the light at the end. When you see her change location you see her walking on "subway" tracks (althuogh in reality they're the universal tram tracks, lol) and thus I thought the light at the end was a subway coming to wipe them all out =P

Love the song...Love the way Ayu looks...Could REALLY do without the camera effects--unfortunately they make me feel motion sick. o.O I'm curious about the flash of light at the end though...

Someone mentioned in another post that it kind of looked like Ayu was blind. In the PV, she clearly wasn't, but it would have made this BORING PV 100 times better if she HAD been blind. Walking outside with the dogs to guide her, while not seeing the destruction and chaos that was going on around her. (And then they needed to add more to this idea, because Do It Again is a long song, and her walking around with dogs for nearly 6 minutes ain't cutting it.)

At the end with the subway scene, with the light, she should finally regain her vision only to see the whole world being wiped out by some explosion. That would be epic (and yes I know I'm morbid.) I mean, she could have pulled it off. She had this blank stare a lot of the time when she was walking the dogs.

But I'll be honest, it was a boring PV with her walking dogs or sitting on a couch, or again, seeing random guys do random talents (that part reminded me of Microphone briefly).

Also, the PV made me so dizzy I thought I was going to literally throw up with all the camera angle changes. :(

my own intepretation is that, ayu was dragged by "Destiny" and "Chance" (the 2 huge dogs) through a chaotic life, and in the end, she reached Nirvana (the light).

^ omg wow :O that's a pretty one there.

To me it was just Curtain Call with a better background and dogs thrown in the mix..I spent the entire time looking for signs of strain in her expression becuase it really looked she had trouble with the dogs...

I thought it was pretty obvious she had those dogs as a form of protection. I mean given the situation she was in, she definitely needed some deterrent and those came in the form of those dogs.

I think the motion effects were cool though, but I had the idea at the end that there was some kind of nuke explosion wiping all of them out. Although I agree that it does seem like a dream.

They were twice her size!

Um, I don't really have a formal interpretation. But I believe she was dead to be honest. Maybe dead inside, maybe a dead spirit. She gets up and performs her daily tasks and she goes out and she's surrounded by destruction and chaos yet she keeps on walking and it is all goes pretty unnoticed from her point of view. I agree with the one person who mentioned the repetitive camera movements and actions. It emphasizes on the mundane reality of her world, that she's simply a robot (she kind of looks like one) doing the only thing she knows how to do.

I think the dogs represent her responsibilities (dancing and singing maybe? being an artist in general) she walks these dogs through the entire PV because she is constantly burdened by these responsibilities throughout her journey. I think the fact that they are HUGE represents that they are huge responsibilities.

She goes into the tunnel and some people come up behind her, maybe to warn her, or hurt her. I'm not sure but I'm going with to hurt her. The army (ayu's defenses?), which I like to think of as a the people who try to keep the other people (maybe the record company or people who benefit from Ayu's repetitive life) from stopping her from waking up and realizing the kind of world she lives in. She gets to the "light at the end of the tunnel" and she releases her "responsibilities" but from there we're left hanging. We don't really know if she wakes up or if she just repeats her day as usual. I'm assuming she begins to really "live" for the first time since she's not tied to those damn overgrown dogs LOL.

Again there may be some flaws in my interpretation ^^; I hope it makes sense.

Btw, best PV ever~ Based off what I took from it, very powerful! It's not as clear-cut as alterna perhaps, but I put it right up there with amazing symbolism connected to a powerful message.

I love the camera movement and the beginning she looks so beautiful. other than that just so so

i disagree with what people seem to be saying about the ending. i don't think she's waking up or anything like that, she's seeing a giant explosion! if you look at everyone else in the PV, and the dog, you see they all look the same direction because thats where the explosion is! :yes

the song itself is so amazing, and actually i was so impressed with the short version PV.. and thought that it would have been great one ever, but after i watched the full version, it's kinda boring for me, like somebody already said, if ayu could ever do something else instead of just walking and walking, it would be more interesting.. and those two big dogs...I really don't understand why they are there..haha XD even though it's cool but Ayu looked somehow "stupid" being pulled by the dogs..u could notice in some scenes, she looked like she was pulled and she looked kinda scared a little bit haha..and it's funny somehow haha XDD but i actually like the effects of how the camera was taking the scenes.. the moving scenes.. that's awesome one :)

despite of the so-so PV, I still like the song the BEST from this album :)

oops i just read jbrat2219's interpretation, it made sense somehow.. thanks!
maybe i can like the PV more :)

The best thing about these kind of videos is that you can create many different plausible interpretations and still be right! That's why I live for these videos lol.

That's what I thought too. I thought the soldiers stopped the guys behind Ayu because the train was coming.

I just saw the full version of it this morning and it's probably one of my all time favorite Ayu PVs that she has made in a LONG time!

Love song and Last angel... you could figure out bits and pieces yourself. This video.. I just had no idea. So it was really interesting to read some of the interpretations. I did get a 'walking proud' feel from the video though, and all the random actors doing stuff was reminiscent of Microphone.

I was honestly waiting for one of the dogs to attack lol.

I don't know. But I think Virgin Road, Love Songs and Last Angel are connected with this pv. At the begginer I think she wakes up in Limbo and those random people/set like it was the end of the world or war represents the pain that people feel because they weren't good on their previous life (= committed sins) so that's the reason why they are stuck there.
Why Ayu is in Limbo? I thin is because in her previous life she wasn't a good girl (You can see her behavior in Virgin Road, for example).
I didn't understood why she was only walking and being there with the dogs -_-. (Maybe they are guiding her to the right way?)
But in the end when she saw the light I guess is like the crossover.
Anyway, I didn't like that much of the pv because is so boring and she is just standing there doing nothing x.x

very interesting, i like your interpretation.
i liked the camera movements a lot in the beginning, but when they did it again during the end it felt less polished and it got too much tbh.

they could have done so much with this pv, but as usual, they didn't :(

isn't the guy dancing the same one from microphone on the stairs?

after seeing all the new pvs i must say i am more pleased with them. at least they're more exciting than moon, sweet season ect, where she just looks pretty :P

I thought it was pretty awesome. I thought the song fit with the composition of the Video, which is really important for me.

Even though the camera effect gave me a bit of a headache in the beginning, I got used it and went on thinking it was pretty cool. I think I will watch this PV a few more times just to decipher it, I feel like I need to.

PV: 7/10, Song: 9.5/10

I think Ayu is just trying to say it doesn't matter what kind of drama goes on around her/surrounds her she will keep in going until she's claimed by the "light" that people see when they're dying?

You know? Where people go "towards a bright light" when they die?
Maybe from all the Lady Gaga rumors and all the other rumors that people try and bring up about her. She'll just keep dancing, and singing despite it all?

At least, that's my current thought after only watching the full PV one time. ^_^;

The camera work was a cool idea but it was enough to make me nearly motion sick at points, and at other points it made an almost-3D effect. It was cool but... meh.

And because they spent so little time on the beginning with the bed, coffee and closet parts, I thought the scenes would switch again from the walking... but... nope. She just kept walking... and walking... haha. Sort of reminiscent of the Curtain Call PV, where she got all prettied up just to walk forward for 4 minutes. xD

This is probably my least favorite of the Love songs PVs... this or Sweet Season... because little kids, ergh.

First of all, the song just knocked my socks off!!!!!!! it's so damn bloody cool even though when i heard the samples, the chorus was crap. But i liked the way the verses build up its intensity.

And the PV, generally, i guess we have to admit that it's slightly boring because it's just ayu walking around with 2 dogs.. But the set and direction all amazed me!! I like the PV!! And it was interesting to read some of u guys' interpretation!! :) made me understand the whole PV more..

Watched it for the 2nd time last night, and I have a completly different interpretation:

The video starts with Ayu getting up and getting dressed. Notice how lavish her surroundings are. She has coffee already prepared, huge wardrobe with clothes. Note what she chooses to wear, its almost like something the roman emperors would wear.

She walks out of her house, and there is destruction around her. I agree with another member who said the dogs are for protection. She struts down the street while other seem to be walking around the destruction in despair. Everyone seems to know that it was ayu who has caused this destruction. Her house and belongings are in tact while others have lost everything.

When she gets to to the tunnel, there are 4 or so people who decide they are going to attack her for what she has done. But her police stop them. She controls everything in this world. She rules it.

The light at the end of the tunnel.. I don't know where it fits in with my theory yet. If its an explosion.. maybe it symbolises that everything can be taken away from you in a heartbeat.

I dunno.. am I crazy for thinking this? This might fit in with the interpretations about her career.. while she controls everything, she cannot take it for granted?

I really liked this PV! Ayu's outfit, the dogs, the set... Surely they could've used that amazing set more and have more storyline, but oh well... I still like it.


This would've been a great idea!

I like the interpretations that she is blind or dead.

For me, I saw the walking-the-dog as something very common and kinda like a daily routine. Admits all the chaos, people are still dancing and all that. It seems like me as though the PV is saying, no matter what terrible situation is happening, life goes on as per normal. And her house is in stark contrast with the surroundings too..so hmmm

I like it

the camera movements, the dogs, the song. I'll watch it more than one

I'm just going to copy this from my other post:

It's my favourite PV from Love songs.

i like it how usually ayufans make up different interpretations of her PVs, but reality is that we can't acctually guess it right
maybe there's no even any symbolism,they just had to make a PV and came up with this
:)

I didn't like the dogs, and she walking all glam in this dress and high heels...looked weirdo compared to the environment. she'd better have worn something rockish, torn but looking quite natural - like jeans and t-shirt, I dunno...

anyway, it was boring. hated the dancers in the PV. also I got sick of these camera angles. after some time

love the song, but it better have been something like Marionette, or Free & Easy
I hope next time she will use Japanese directors

If I'm not mistaken it was a Japanese director.

oh that's how it was then? mmm, well, I thought since it was shot in LA...:D
anyway, I don't like any of America shoot PVs, except Dearest & Virgin Road

honestly, I miss conceptual-studio-made things :)

the camera effec are simply VISIONARY.

i like the first 2 minutes, that after it becomes boring

Ended up being super boring IMO. The dogs made it awkward since she was holding them so tightly, her movement ended up being restricted and weird.. :/

Disappointing PV, even though I LOVE the camera work.

My interpretation
Sorry if what i said has been said in other posts as well.

For me, I clearly think that this is a dream. She is dreaming about what her surroundings would be like if they were destroyed, yet her or her home has not been destroyed or hurt in the least. The Camera angles also effect this as well, and I know whenever I have dreams weird things happen like that.

With that being said, I think she is having somewhat of a selfish dream, everyone going about their business with nothing but their talents, and people with less are trying to attack her because she still has everything in tact. The dream ends with here about to be hit by a train, like what everyone else wanted.

I really like this PV among the new PVs for Love songs. For me even if she is walking a straight path through destruction, I though it was done very well and very creatively. This is how I interpret it.

Obviously the songs from the lyric content is about dreams and the pursuit of obtaining such things; not to give up. Right? So take that into consideration. Sure Ayumi wakes up like it is a normal day. Maybe its a dream, but I don't necessarily think so. Each day brings new opportunities to follow and pursue your dreams, but challenges sometimes and usually do arise that push us back; makes us want to give up. I would say this is the debris, people and everything that is tragic happening around her is just that. "What is sad is to give up That's true even now But such cases that don't fit well
Are increasing in reality" This could also be a reflection of mental state such as self doubt, low self esteem. The inner struggles we must face daily to push past in order to get to where our dreams lie. "Where is that dream now And what is it like ?"

Its like any other day, each day is a new slate, we make of it what we will. She gets ready and comes outside with her great Danes. The Danes that she is walking... the dogs can represent strength and power. Maybe its an extension of Ayu, probably a shield. This goes along with the outfit of choice because to me, it looks very elegant, but also reminiscent of warrior-esque armor. I think this is Ayu ready to face the day, the world with strength and courage. Its all about empowerment of her self to face her daily struggles for reaching her dreams.

She is also walking a straight line in the path that she has chosen. She sings "(dance dance dance do it again) (sing sing sing do it again)" signifying to keep going, keep trying, keep achieving. Her path is very clear, there is no debris or obstacles on this path except around it. She knows what her dreams are and is doing what she needs to do to reach them. "I wonder if That warms your heart suddenly I wonder if That tightens your heart strongly" I'm sure for Ayu her dreams what ever they all may be from short term to long term warms and tightens her heart strongly. So again the path she has chosen keeps her strong to keep dancing, singing toward her goals.

(for example) In the subway station scene, men seem to be coming from behind to stop her, chase her, etc. This could be people's negative remarks, criticism and or just Ayu's haters. So despite how strong intentions to reach our dreams are, everyone struggles. From outside sources like mentioned to within that make it difficult to continue to make our dreams come into fruition. "We need courage to let go of something We know that after becoming adults But I fully realize lately That it's not easy" That goes back to what I said earlier. This also to me, affirms my thoughts on the great danes and her outfit. Its part of her courage to let go of the obstacles and hurdles that are all around her that dim the light to success. We ultimately choose to let those hinder us and control how we obtain or don't obtain our dreams. It can make us give up, lost hope for them. To be strong and really know to go forward, we much let go of the negativity some people bring us and the negativity we build toward ourselves. It really is difficult, but when we do it, nothing can stop us right? That last scene to me is really the light at the end of the tunnel. I don't think this is Ayumi dying, but rather this is her light at the tunnel where she has let go and her dreams are the light she has been reaching for.

I would write more, but I think you get the gist of what I think of the video. Its absolutely one of my favorite songs on the new album. I think the video is amazing, it really struck an accord for me. :) Very inspiring.

I listened to the song first before I watched the pv. Tbh the song bores me so much, with her "dance dance dance do it again" x 4 and "sing sing sing do it again" x 4 in every single segment of the song (and for the beginning, please x 8... shakehead). I know what the song is about (I read some comments before my cd arrived), so I can see why she kept singing "x x x do it again". Still, it's boring.

But the pv, albeit a bit plain, is quite interesting. I get the similar interpretation, so I dun need to repeat the paragraphs in my post. So far, all her new album pvs are surprisingly good.

So I was on my bike, listening to do it again, (random, I know.) and something about the camera effects had me thinking about the theme of "focus" and "keeping your eyes glued to Ayu" or something like that. If you notice, the camera effects tend to focus on one object as it moves around, or in Ayu's case, they focus on HER as Ayu, the singer. She wakes up and she's a normal person (Ayumi Hamasaki), but she gets dressed up to become what she normally is when working or in the public eye (Ayu). As someone has said before, the dogs seem to represent "singing" and "dancing" and they're basically pulling her around when she enters the outside world. This is somewhat similar to Microphone's lyrics, where music sort of attracts her towards it with its own gravity, or whatever she said. Pushed by attractive force, pulled by gravity? But anyway, she walks around for the entire PV but to me, it's sort of to show that despite all the chaos and destruction going on, she still has to fulfill her duty and focus on being a singer, on being Ayu. She can't let anything distract her from it even if the world is ending around her, which it was. (what @ War of the Worlds set pieces) The world ending is probably just a really exaggerated metaphor though for anything that might distract her along the way as a celebrity like gossip or a troublesome occurrence during work.

To talk more in depth about the camera focus thing, all of the different angles that switch while Ayu's walking perhaps representing Ayu and all of the different sides of her that end up examined in the public eye. From every side, top to bottom, the camera/the viewers are watching her and she can't get away.

The end is a little bit of a weird one for me... the light could represent all sorts of things, but I guess it I ended up thinking that it represented the "end" of her career path as a singer. She had reached the end of the road and reached the light at the end of the tunnel, basically saying that she is going to be "singing, dancing, and doing it again" until she dies.

Bottom line for me: The PV is about Ayu and her passion for singing (and dancing to a lesser extent). For as long as people are going to watch her, or even beyond then, she will be doing it again and again without taking her eyes off of whatever she sets her mind to do.

I don't really know why, but it seems like some Ayu PVs are just REALLY hard for people to interpret unless things are VERY OBVIOUSLY POINTED OUT FOR YOU. Like this = this and it's meant to be THIS. And it's like spelled out in the video with things clearly labeled a la alterna. I don't think most of Ayu's PVs are like this, but it seems like the more obvious ones like alterna, ourselves, and 1 LOVE tend to get lots more love than the confusing ones. Not that the obvious ones aren't well made because they're some of her BEST PVs and are probably made knowing that people need that sort of obvious message presented very well, but the ones that don't exactly have a clear meaning seem to just get "WTF" reactions from people.

I simply don't care what the symbolism or whatever behind the PV was. The song is amazing, it's simple and it speaks to me. Not everything has to have a specific reason.

I did not care for the camera work, it tired to do something weird to the PV. I don't know, its like they were trying to get a more 'dark' feeling or something? Whatever it was, it annoyed me. And it seemed as the dogs had the power over Ayu (she is quite small): the dogs should have walked right next to her, but it looked like the dogs were dragging Ayu with them and she was about to fall down! Poor princess :)

Her PV's this year have been a bit meh-dont-have-anything-to-say. And yeah, boring. But the song in this PV is just soooooooo goooood I don't care if the PV would have been just her sitting in front of a white screen ~~~ ^^

I gotta admit, when I saw the lyrics posted before listening I was like x________________x.....

But after hearing the song I think it's necessary to be honest. In my opinion, just like with curtain call, the repetitiveness makes it powerful. It helps drill the message into your head. I can see how it can be boring to some but I find it very interesting. Plus it's easier for me to remember the lyrics that way hahahaha.

i loved the room she was in, then it was just like... her walking the dogs?

I really like this interpretation. If you notice as well, when she "sees the light", she lets go of the dogs! If they do represent singing and dancing, the light represents the time that she will no longer be doing those things. But it blinds her. She looks away and doesn't seem comforted by seeing it. Maybe that means that its not something she wants? She wants to sing forever, because its her passion?

I'm excited that this PV is making some sense to me! This is easily her hardest to interpret video.

Well said you guys, It's nice to see people taking the time to look for meaning, cos we should all know that ayu is a very deep thinker whose lyrics AND pv's often have very profound meanings.

People shouldn't be too quick to dismiss it as "her walking some dogs? boring..."

Anyway, I'm very puzzled by the light at the end, but these things I do agree with...

It's not a recent disaster, it's the state of the world then, post-apocalyptic.
Ayu seems to be some sort of Queen of the Apocalypse (:D)
Dogs and their size and pulling definitely has symbolism.
Her barely able to control them definitely has symbolism, as if she's at risk of losing control at any moment.
Lots of people watching her, some seemingly wanting to attack her.
Soldiers protecting her.
dropping the leads upon seeing the light.
turning away form the light and shielding her self, it's not something she's embracing, but also something she seems resigned to, as if she knows it can;t be escaped. (whatever it is and whatever it represents.)

All the above definitely are intentional and bear some meaning. I wish ayu would explain or at least give us a few hints when she makes pv's like this :P

I DON'T think it's a dream, or that she's dead. Any weirdness is symbolic and artistic. it's not a documentary! 'it's a dream' is such a lazy theme for a pv. Why can't there be metaphors and symbolism without it needing to be a dream? Why can't it just be a representation of something, rather than an actual depiction of something?

Anyway, there's a lot of good ideas about the meaning of this pv, so I'm pleased, good job guys!

Also, I love the PV, and the song, and they work brilliantly together.

That outfit is awesome! Love that dress!

She can be Queen of my Apocalypse any day ;)