Ayumi Hamasaki Sekai

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koumori 6th March 2021 06:28 PM

TA Blog: 春よ、来い。| Haru yo koi
 
EDIT: The translation has been replaced with a full one by remove-mom at the AHS Discord. Full credit goes to her and her efforts!

I feel this is one of the most important blogs we have had from her in a long time, so I hope everyone can read it.

Previous post:
Spoiler:

A rough translation pieced together from different places. I hope we'll get a proper translation soon, but I feel this gets the gist of what she means even if we're likely missing some detailed wording.
Original Japanese will be in a spoiler at the bottom.


Quote:

Originally Posted by ayu

I was FINALLY able to make the announcement today.

The announcement that I would be covering one of the most famous songs in the history of famous songs in Japan, a song by Yumi Matsutoya, whose greatness is far beyond that of someone you would merely call a veteran of the industry.

I've been so, so nervous.

From beginning to attempt to reimagine the song and working out how best to approach that task as a singer unto myself, while also deciding upon an arrangement suitable for Ayumi Hamasaki, to hammering out the best possible way to genuinely and definitively represent the song visually through the new music video...

Nobita-sensei, for whom I have the utmost respect, is the one who provided me with such a wonderful arrangement. When I could feel it heading toward the end of the song, I couldn't help but gasp. I was mesmerised. Actually, I have to admit that I was shrinking in the face of it...

Throughout the recording process, I've chopped and changed the way that I've tried to express myself so many times, and after obsessing over it and deciding to go one way or another I've felt beaten down by the pressure, and then gotten back up again with a new approach for a new day, only to find that I've lost my way again... But ultimately, with Yong-chan, Princess and VOJA-san doing backing vocals, I felt like all the time they'd spent practising last year had really begun to pay off, and I was so deeply moved by that.

And acting as director this time is Shimoko, a long-time partner of mine who I also hold in such high esteem and who brings his own perspective on capturing the painful fleetingness and ephemerality of the world through art.

My costume this time, which we ordered in from Kyoto, is a one-of-a-kind Japanese dress hand-dyed in a Yuzen-style (TN: Yūzen (友禅染) is a Japanese resist dyeing technique involving the application of rice paste to fabric to prevent colour transfer of dye to areas of the fabric (from Wikipedia)), courtesy of the hard work of the Okei-chan team, and the doubly incredible effect that they achieved with this aesthetic was one of both necessarily minimal stress (given the current state of my physique) as well as one of the utmost beauty and magnificence.

And then there's Nakata-sensei, who is absolutely indispensible when it comes time for me to wear traditional clothing; I don't even want to so much as try it on without him, and so he did me the favour of rushing to my side the minute he was needed.

Shimoko wrote "I'm putting my life on the line for this one" about this project on SNS, and I honestly have to say that I feel the exact same way.

The jacket shooting, the recording, the filming of the music video -- I'm putting my own life on the line for each and every one of these things.

To tell you the truth, when we'd finished producing everything, I wondered to myself how many years it had been since I'd single-mindedly and devotedly offered everything right down to my very soul to something I'd been making, to the point where I didn't even care whether I was having fun or not.

And I came to the realisation that that was it, that's how Ayumi Hamasaki had done things until now, that that's what I'd lost sight of somewhere along the line. As harsh as it sounds, I've finally come to my senses.

And now, I want you to experience "Haru yo, Koi" for yourself, whichever way you like.
Once you do, I believe that you'll also come to realise a certain something, and that you and I will both share what I see beyond that.

There's no way I can stop here. I need to see it through, to give Ayumi Hamasaki back to Ayumi Hamasaki.

Until that day comes, I'll live firmly alongside her.
For in due time, she'll come back to life to rejoin us, and "that day", in all its glory, will be the one that we look forward to the most.

ayu


Original text:

Spoiler:
今日やっっっと発表出来ました。

この、日本名曲史に残る名曲中の名曲、しかも大先輩どころではない、偉大すぎる松任谷由実さんの名曲をカバ ーさせていただく、、

何もかも緊張しました。

歌の解釈をまずじっくり始めて、そこに相応しい自分の歌い手としての在り方だったり、浜崎あゆみとしての編 曲であったり、ミュージックビデオというその曲をハッキリと映像化して世界観を打ち出すパートが本物で究極 であることだったり。

素晴らしい編曲をして下さったのは、尊敬してやまない、のび太先生。特にエンディングへ向かっていく感じ、 唸りました。痺れました。と同時に怯んだのも事実ですが。。

歌入れは、何パターンも表現方法を変えてみたりしながら拘りつつ進めてはプレッシャーに負け挫折して、また 日を改めて気持ちも改めて挑戦して、再び道に迷い、、のような感じでしたが、最後に、ヨンちゃん、プリンセ ス、VOJAさんがコーラスで参加して下さり、昨年末からみんなで何度も何度もコーラスワーク練習を積み重 ねてきた時間がやっと日の目を見たようでグッときてしまいました。

そして苦しいぐらい儚く刹那の世界を美術から自身で携わり監督して下さったのは、これまた長年のパートナー として大大大尊敬するシモ子。
衣装は京都から取り寄せた、一点ものの手描き友禅と、オートクチュールの和ドレスをおけいちゃんチーム頑張 ってくれて、今のこの体型の私だからこそストレスをとにかく最小限に、且つこれまでの何よりも豪華絢爛着に という両極なイメージを完成させてくれました。
私が和の衣装を着る際には絶対に欠かせない、中田先生がいらっしゃらない日には和装はしたくないという位信 頼している先生もわざわざ駆け付けて下さりました。

シモ子がいつか、SNSで
「命がけで向かいます」と、この作品について書いていましたが、私も全く持って同じ気持ちでい ました。

ジャケ写撮影も、レコーディングも、ミュージックビデオの撮影も、そこに至る全てに本当に本気で命をかけて 取り組みました。
正直、創っていて楽しいとかそういうのはどうでもよくて、ただここに魂を捧げるという気持ちだけで集中し、 疲弊し、捧げ尽くし、憑依しまくったのは何年ぶりだっただろう、、というのが作り終わってすぐの感情でした 。

そして、そうか、浜崎あゆみはこれまで、これをやって来たんだ、忘れてしまっていたのはこれなんだ、という 感覚にも気づくことが出来ました。かなり、ぶっちゃけてるけど、ほんとに目が覚めました。私は ね。

今はどうかこの「春よ、来い」をどんな形でもいいから受け止めてみて欲しい。
そうしたら、そこにある何かに気付いてもらえると思うし、その先に私が見ているものもきっと共有できるんじ ゃないかと思う。

まだまだ立ち止まれません。浜崎あゆみをちゃんと浜崎あゆみに戻してあげないといけない。

その日までは彼女と共に生きる事にしたよ。
そう長くはかからないうちに、彼女に息を吹き返してもらって、そしたら、そこが、私達の1番望む良い形での 「その日」になるから。


ayu

Deep snow 6th March 2021 06:42 PM

thank you so much for translating, koumori!

I feel like this would be an interesting thing as some kind of making-of documentary interview in the DVD. I always love her talking about the creative process behind her musical decisions.

indigochild 6th March 2021 06:46 PM

Quote:

I still can't stop. I have to return to Ayumi Hamasaki properly.

I decided to live with her until that day.
It won't be long before she comes back to life, and that's the best form of "day" we want.
Sounds like this project has been sort of a revitalization for her and has inspired her in new ways moving forward.

Maybe we're actually entering a new era in Ayu's career and exciting things will be happening again :D Anyway, looking forward to Haru yo koi!

Zeke. 6th March 2021 06:47 PM

Thank you! I had a feeling this entry would be important. It’s interesting how she takes responsibility for not living “ayumi hamasaki” to its full extent in recent years. Curious to see if there will be a shift from here on out, as she seems to be promising.

kotora 6th March 2021 07:01 PM

sounds like she lost herself in the past few years and she's realized that now. This album is a wake-up call for her to bring "ayumi hamasaki" back to us.

DavidChaiLatte 6th March 2021 07:05 PM

Everything sounds super promising so far. Loving the preview and her voice in it

AndyF 6th March 2021 07:17 PM

Wow, that was deep.

" I have to return to Ayumi Hamasaki properly."

I hope it means that we're gonna have anual releases again. Thank you for the translation.

Tourian 6th March 2021 07:44 PM

Thank you so much for posting this translation of Ayu's message!

I'm very excited about this. Ayu is always at her best when she's fully devoted in heart, mind and soul to a project, and it seems like the weight of covering such an important song in Japanese culture made her feel committed to the highest creative standard.

I found the original song (or a version of it) on Youtube and the lyrics translation and I really love the vibe of the song.

I just watched the preview of Ayu's cover at the end of the A BALLADS 2 promo and the arrangement sounds downright royal, fit for a queen taking on a traditional song. And she looks spectacular in the video.

I can't wait for the final version to come out!!

URANUS 6th March 2021 07:54 PM

Wow! First, thank you for the translation!

This was deep. Ayu is inspired after all these "lost" years.

I think we are about to witness a new Ayu. So exciting!

Evan Odinson 6th March 2021 07:54 PM

Thank you so much for sharing! I love everything she said :yes Would it be ok if I translate this to spanish? please let me know!

koumori 6th March 2021 07:56 PM

Quote:

Originally Posted by Evan Odinson (Post 3336487)
Thank you so much for sharing! I love everything she said :yes Would it be ok if I translate this to spanish? please let me know!

Of course, although I would encourage you to be ready to re-translate parts as soon as we get a better translation (I'm assuming someone else will jump in with more nuanced corrections by tomorrow). There's no need for the spanish ayu fan community to wait for the main message of this though imo :)

mi|kshake 6th March 2021 08:02 PM

Wow, thank you so much for the translation koumori. Reading this really put a smile on my face!

Aderianu 6th March 2021 09:08 PM

looks like she put a lot of efford into this

Evan Odinson 6th March 2021 09:15 PM

Quote:

Originally Posted by koumori (Post 3336488)


Of course, although I would encourage you to be ready to re-translate parts as soon as we get a better translation (I'm assuming someone else will jump in with more nuanced corrections by tomorrow). There's no need for the spanish ayu fan community to wait for the main message of this though imo :)

Thank you so much!! I'll credit you properly of course! :love

Lyssayu 6th March 2021 09:34 PM

Thanks so much for the translation!!
Exciting times ahead if Ayu is ready to properly come back and create magic again! :) This should be an interesting year!

Chibi-Chan 6th March 2021 09:51 PM

Quote:

Originally Posted by Zeke. (Post 3336477)
Thank you! I had a feeling this entry would be important. It’s interesting how she takes responsibility for not living “ayumi hamasaki” to its full extent in recent years. Curious to see if there will be a shift from here on out, as she seems to be promising.

Same here. Earlier, when I read the entry on TA, I kind of felt "relieved" when she started talking about 「浜崎あゆみ」and how she has to properly return to her and how she felt she didn't put that much dedication into anything for years now, but how this changed by recreating 春よ、来い and she kind of opened her eyes after sleeping and is finally herself again.
Some of us are always attacked when we dare to criticise that 浜崎あゆみ is somehow gone and that her spirit is missing. People get crazy over stating this, because they say she would put her all into it. But I can't say I feel she put her everything into much the last few years. Now she acknowledged that she didn't, but that she wants to go back to that 浜崎あゆみ and I really really hope she comes back.

Toniayu123 6th March 2021 10:12 PM

^Im on the same boat as you both. I’m glad she acknowledged it, and that she feels like returning the lost essence to Hamasaki Ayumi. Really hoping it is true and not another reason to hype us for this release tho. But knowing pray for you is done and not included on AB2, something seems to be on the works for sure. And if damn pandemics come to an end somewhere in the next months (year (?)) hope she can fulfill her desires performing wise, which she loves the most. Her 25th it’s not so far...hopefully the Hamasaki Ayumi we all want will be back to properly celebrate. Or maybe we’re reading too much into it and she’s referring to coming back to performing as she has always done until it became impossible lol

Yumsushi 6th March 2021 10:21 PM

Quote:

Originally Posted by Chibi-Chan (Post 3336501)
Same here. Earlier, when I read the entry on TA, I kind of felt "relieved" when she started talking about 「浜崎あゆみ」and how she has to properly return to her and how she felt she didn't put that much dedication into anything for years now, but how this changed by recreating 春よ、来い and she kind of opened her eyes after sleeping and is finally herself again.
Some of us are always attacked when we dare to criticise that 浜崎あゆみ is somehow gone and that her spirit is missing. People get crazy over stating this, because they say she would put her all into it. But I can't say I feel she put her everything into much the last few years. Now she acknowledged that she didn't, but that she wants to go back to that 浜崎あゆみ and I really really hope she comes back.

I agree with everything you said. Its nice to have our thoughts validated by Ayumi herself. Now if only she doesn't half ass this release by not re singing anything. we can start with that lol

YUKARI 6th March 2021 10:43 PM

OMG I got shivers reading this! I think I can totally understand her feelings, so relatable!

MKAyu 6th March 2021 10:45 PM

Thanks for translating this!

I'm thrilled to see Ayu so happy to be working on something. I've only recently discovered Yumi Matsutoya, and she seems very cool--very creative and interesting, much like Ayu herself. I'm not at all surprised that Ayu found inspiration in her.

Recently albums are making much less money than singles in the music business. A single is released with lots of pomp, tied into products and video and whatever, and serves as a project in itself. I think that style suits Ayu very well. She can put so much into crafting each song/lyrics/video/product she works on without filler.

My hope is that she'll start doing interesting projects with each single. Her albums don't sell as well anymore, but each digital single can become a small piece of art on its own and give her the time and space to maybe start writing her own music again, even! :love

maxikot 6th March 2021 11:01 PM

Quote:

Originally Posted by Chibi-Chan (Post 3336501)
Some of us are always attacked when we dare to criticise that 浜崎あゆみ is somehow gone and that her spirit is missing. People get crazy over stating this, because they say she would put her all into it.

You are "attacked" because the tone you present your opinion reduces the taste of those who enjoy ayu's releases that you don't to worse compared to yours. And that's not nice to feel that way. As much as I understand what you mean by "it" that ayu lacked, how am I supposed to understand to which period you refer to, 5 years? 10 years back? She only said that she is awaken and is about to return to ayumi hamasaki properly. She isn't describing any of her releases as bad, that's such a loose interpretation of some users.

Ayu's post is wonderful and so insightful. I love when she does that. The way she is referring to Yumi is also admirable and so full of respect. I am super excited what she is concocting for us and what might become of her awakening. I enjoyed her Trouble material and her recent adventures with Ohia and Dreamed a Dream gave me fantastic vibes and for a good reason as I can see :D I'm so looking forward to everything now :D

RealLight 6th March 2021 11:31 PM

Quote:

Originally Posted by Chibi-Chan (Post 3336501)
But I can't say I feel she put her everything into much the last few years. Now she acknowledged that she didn't, but that she wants to go back to that 浜崎あゆみ and I really really hope she comes back.

You summed up my feelings perfectly

Chibi-Chan 6th March 2021 11:32 PM

^^no, I'm attacked because you like drama and like to come at me whenever possible. I NEVER refer to posts of people who like something, I NEVER criticise people for liking something. My criticism is only ever directed at the work itself. If you can't stand someone criticising something you like and then start making this about their "tone", even though nothing they said was directed at you, maybe you should learn how to deal with opposing views in a more constructive way.

BlackSilence 6th March 2021 11:39 PM

^We are the toxic part of the fandom apparently lol People need to stop taking things so seriously~

I think we all have a different understanding of what this "ayumi hamasaki" is, as well as Ayu herself. And i think it's always going to be that way. For her to feel fresh would be reinventing herself. But i don't think that's what anyone needs, her included.
What "hamasaki ayumi" is for me, it's how much thought seemed to be put into her earlier stuff. It had meaning, a soul a story...? I don't know, but it felt more wholesome. And while she had an odd ball here and there that felt this way, they were far and few between for me..

Toniayu123 6th March 2021 11:53 PM

Quote:

Originally Posted by artcika (Post 3336516)
We are the toxic part of the fandom for expressing an opinion that doesn't go with the rest lol People need to stop taking things so seriously~

Exactly.

maxikot 6th March 2021 11:57 PM

Quote:

Originally Posted by Chibi-Chan (Post 3336514)
^^no, I'm attacked because you like drama and like to come at me whenever possible.

I can speak for myself that I don't like drama. I ignore the vast majority of your negative comments. Only today I am very happy with the reveal so your post triggered me. But that's not gonna happen again easily any time soon.

cosmicfirefly 7th March 2021 12:34 AM

Thank you for the translation!

Andrenekoi 7th March 2021 12:46 AM

Quote:

Originally Posted by Tourian (Post 3336484)
Thank you so much for posting this translation of Ayu's message!

I'm very excited about this. Ayu is always at her best when she's fully devoted in heart, mind and soul to a project, and it seems like the weight of covering such an important song in Japanese culture made her feel committed to the highest creative standard.

I found the original song (or a version of it) on Youtube and the lyrics translation and I really love the vibe of the song.

I just watched the preview of Ayu's cover at the end of the A BALLADS 2 promo and the arrangement sounds downright royal, fit for a queen taking on a traditional song. And she looks spectacular in the video.

I can't wait for the final version to come out!!


It's not much a traditional song... More of a mid 90's jpop track. It's Matsutoya Yumi most iconic track, even if it was released in the 4th decade of her career. Yuming is a pop icon in Japan and a strong influence on her career both as a musician and as a performer.

Here it's a live performance from Yuming herself. It totally feels like something Ayu would do.

And as it seens like you are not aware, Ayu actually covered this track during A Ballads promotion. It's probably one of her best live performances of all time. I dare say it's even better than Yuming's rendition of it.

---

On a side note, I think people are thaking the whole "being Hamasaki Ayumi again" a lot more deeper than she meant.

Thing is, Ayu's last full album was released almost 5 years ago. She is probably talking about her lack of new music, instead of shitting on her more recent projects.

Also, people get offended when the same people 3 or 4 people complain about the newer stuff because they never come as "I don't like this release", or even "this is crap", instead coming as "why is this lazy bitch releasing this shit? Why can't she just retire and stop destroying her legacy like that?" and this obviously doesn't come very nice to everybody else. And I say that as someone who is following Ayu since the peak of her relevance among the western fandom, and who actually thinks her best stuff was released during the 2010's.

Chibi-Chan 7th March 2021 12:47 AM

Quote:

Originally Posted by Toniayu123 (Post 3336520)

Perfect gif :laugh

summerain 7th March 2021 01:18 AM

I think her "returning to Ayumi Hamasaki form" is directed to her lack of releasing songs. Guess she was not inspired to do that and now it's time to start over. It's a totally different thing about saying she was "lost" or making things she didn't like. I mean, she made several concerts, with very different purposes and concepts in a short period of time, during a pandemic while pregnant. If she was kinda lost and not wanting to dedicate herself to the career, she could use pregnancies and pandemic situation as excuses to avoid everything. It's nonsense people using her words to shit over her work like that.

SunshineSlayer 7th March 2021 02:39 AM

Lovely blog post from her. Let's see.

Chibi-Chan 7th March 2021 02:44 AM

^^it's what she said, this has nothing to do with "shitting over her work". She specifically refers to her entire work, like covers, music videos and songs. This has nothing to do with not releasing as much. She talks about how Shimoko said on social media how she (Ayu) was putting her everything into this work (Haru yo, koi) and that she felt the same way. Then she goes on about how she was putting her everything into her covers, her songs, her videos and how this time, when recreating Haru yo, koi, it wasn't important if she had fun doing what she was doing but that she felt she was putting her soul into it. She then asks, and this is important, "after finishing this work, I immediately wondered how many years it has been that I was that focused, exhausted, concentrated and possessed by something". Then she continues, saying that she sadly had forgotten that feeling, but that frankly speaking, she really woke up. She finishes that paragraph with "私は ね。" (this is me, right?), which touched me the most about that entry. Also, she says no matter how Haru yo, koi will turn out, she has to return to this Hamasaki Ayumi.
So yes, she talks about how she was not putting her everything into her work during the last few years. And honestly, I respect her a lot for saying this. She is not perfect and her work neither. If she had some years when her priorities shifted and she felt "having fun" was more important, that's fine. She indirectly says that having fun with her work was more important to her for some time than the dedication for the entire outcome of a project like she used to have in the past. But working on a song that important brought back for her how it felt to dedicate herself to her work and that this is Hamasaki Ayumi and she needs to return to that Ayu and won't stop. It's a very brave thing to admit that and if anything, I love her even more for this.

koumori 7th March 2021 02:51 AM

I want to say that regardless of how you interpret her words, it's still okay to be a fan of the work she has done in the last few years. Those are moments that she was having fun with, or expressing herself in the most honest way she could, finding those moments of freedom and happiness in what has seemed to be a long time of strife and hardship personally behind the scenes. I don't look at the long gap between music releases and think she was just having fun, I see it as Ayu struggling to connect with "Ayumi Hamasaki", and the few pieces of music we have had (in comparison to her typical release schedule) are even more remarkable to me in retrospect, in acknowledging how hard it has likely been to write and record things in that sort of headspace.

It doesn't mean I don't agree that there was definitely a shift... but she's human. I don't think she could help it. She needed this time to do whatever she needed to do.

For anyone who has been just as much a fan for years (whether you were enjoying all of her output or not), you have still been supporting the same Ayu. Here it is Ayu finding that she has refound a spark that she had lost, but it doesn't mean her recent work is any less special. It was just Ayu coping in a different way and this marks a new era.

That's my interpretation, and I'm sure there will be many more that people will have. Everyone here is such an invested fan that they come back after all these years, and still care for her well-being most of all. Let's try to remember that even if we may have different opinions on her work, past or present.

AJFmzk 7th March 2021 04:09 AM

Thank you for the translation! I’m so excited that she’s trying a return to the ayu we knew. The Ayu that put her heart and soul into everything. Even though I liked most of her recent releases, there was a feeling of a lack of energy, kind of like she was only doing it because she felt like she had to, not because she was truly excited about what she was doing. I’m so excited to see that she’s excited again and has her sense of creativity back.

Quote:

Originally Posted by koumori (Post 3336536)
I want to say that regardless of how you interpret her words, it's still okay to be a fan of the work she has done in the last few years. Those are moments that she was having fun with, or expressing herself in the most honest way she could, finding those moments of freedom and happiness in what has seemed to be a long time of strife and hardship personally behind the scenes. I don't look at the long gap between music releases and think she was just having fun, I see it as Ayu struggling to connect with "Ayumi Hamasaki", and the few pieces of music we have had (in comparison to her typical release schedule) are even more remarkable to me in retrospect, in acknowledging how hard it has likely been to write and record things in that sort of headspace.

Trying to force creativity is very draining, emotionally speaking. Trying to put into words or song or music your inner feeling when the creativity just isn’t flowing is so frustrating and exhausting. It’s a hard thing for an artist to feel as though they’ve “lost it” but still trying to create. I really loved オヒアの木 because it felt like she had some of her old inspiration back with her son, and she crafted a song for him that you can really feel her love.

koumori 7th March 2021 05:34 AM

The first post has now been updated with a more accurate, thorough translation. Credit goes to remove-mom at the AHS Discord :heart

Quote:

Originally Posted by AJFmzk (Post 3336540)
Trying to force creativity is very draining, emotionally speaking. Trying to put into words or song or music your inner feeling when the creativity just isn’t flowing is so frustrating and exhausting. It’s a hard thing for an artist to feel as though they’ve “lost it” but still trying to create. I really loved オヒアの木 because it felt like she had some of her old inspiration back with her son, and she crafted a song for him that you can really feel her love.

I completely agree with this. She has been trying just as hard all this time, but she needed to work out a few things and what had changed. If she feels now she is ready to "come back" and has refound what she feels is her path, then I'm just so happy for her.


FoxyPinkGirl 7th March 2021 05:56 AM

I thought we were stopping posting TA blogs on here to non TA members?

koumori 7th March 2021 06:04 AM

Quote:

Originally Posted by FoxyPinkGirl (Post 3336547)
I thought we were stopping posting TA blogs on here to non TA members?

Misa-chan made the personal call to stop posting publicly on the forum for her own translations, but it was never a decision made by the moderators for the forum. I feel for particularly important ones, all fans should be able to access it. It's a judgement call and one I'm fine making.

j.graziano 7th March 2021 06:35 AM

Quote:

Originally Posted by koumori (Post 3336550)


Misa-chan made the personal call to stop posting publicly on the forum for her own translations, but it was never a decision made by the moderators for the forum. I feel for particularly important ones, all fans should be able to access it. It's a judgement call and one I'm fine making.

Thank you so much.

primavera♥ 7th March 2021 07:03 AM

Quote:

Originally Posted by koumori (Post 3336536)
I want to say that regardless of how you interpret her words, it's still okay to be a fan of the work she has done in the last few years. Those are moments that she was having fun with, or expressing herself in the most honest way she could, finding those moments of freedom and happiness in what has seemed to be a long time of strife and hardship personally behind the scenes. I don't look at the long gap between music releases and think she was just having fun, I see it as Ayu struggling to connect with "Ayumi Hamasaki", and the few pieces of music we have had (in comparison to her typical release schedule) are even more remarkable to me in retrospect, in acknowledging how hard it has likely been to write and record things in that sort of headspace.

It doesn't mean I don't agree that there was definitely a shift... but she's human. I don't think she could help it. She needed this time to do whatever she needed to do.

For anyone who has been just as much a fan for years (whether you were enjoying all of her output or not), you have still been supporting the same Ayu. Here it is Ayu finding that she has refound a spark that she had lost, but it doesn't mean her recent work is any less special. It was just Ayu coping in a different way and this marks a new era.

That's my interpretation, and I'm sure there will be many more that people will have. Everyone here is such an invested fan that they come back after all these years, and still care for her well-being most of all. Let's try to remember that even if we may have different opinions on her work, past or present.

I feel this. Thank you for sharing. I feel like there is a lot of nuance with ayu (her life and career), but it can be a lot to articulate at times. I'm glad she shared this, as it's not often we get her honest thoughts in this way. I'm looking forward to seeing where she goes.

tokyoxjapanxfan 7th March 2021 12:55 PM

Personally, I think her essentially taking things on all by herself for the past decade could have really done a lot for her mental health.

When Max was involved with her releases, I truly believe he had a huge influence on what she did and didn’t do. That and the team that he would have brought to the table.

I do think that when his finesse of her releases was pulled back is when her release pattern and quality really started to get... iffy.

That’s not to say that she -can’t- do it by herself, but it’s certainly more mentally draining. Plus, failure (whether perceived or real) reflects directly back at you, so then it all becomes very personal.

In any case, I do hope she feels inspired again. If anything, I want her to know who she is. She’s a legend, no matter what.

maxikot 7th March 2021 01:43 PM

Thank you so much remove-mom for your time on translating the post. It's so well-done.

Earth_maiden 7th March 2021 02:30 PM

I thought the TA posts weren't shared anymore because TA went global and the cost went down, plus we get English entries anyway now.

koumori 7th March 2021 02:35 PM

Quote:

Originally Posted by Earth_maiden (Post 3336578)
I thought the TA posts weren't shared anymore because TA went global and the cost went down, plus we get English entries anyway now.

I've replied to a similar post on an earlier page, but it was never a moderator stance that people weren't allowed to post TA blogs here. The community decided that for themselves. Personally I think this entire forum is an extension of TA as we still have people in countries where the price of TA is still too expensive with the currency conversion rates, or younger members who can't afford it either way, and especially for statements like this they deserve to know Ayu's words as much as anyone else.

As for the EN versions of the blogs, sometimes they're super late or not a properly accurate translation, so I still appreciate fan translations the most for blogs like this one.

rainBOWWW 7th March 2021 02:52 PM

Quote:

Originally Posted by MKAyu (Post 3336507)
Thanks for translating this!

I'm thrilled to see Ayu so happy to be working on something. I've only recently discovered Yumi Matsutoya, and she seems very cool--very creative and interesting, much like Ayu herself. I'm not at all surprised that Ayu found inspiration in her.

Recently albums are making much less money than singles in the music business. A single is released with lots of pomp, tied into products and video and whatever, and serves as a project in itself. I think that style suits Ayu very well. She can put so much into crafting each song/lyrics/video/product she works on without filler.

My hope is that she'll start doing interesting projects with each single. Her albums don't sell as well anymore, but each digital single can become a small piece of art on its own and give her the time and space to maybe start writing her own music again, even! :love

Sorry for being a bit off-topic but I want to talk about a bit of Yuming.
Yuming is an interesting artist and she was one of who shaped japanese music now we have today! :love I mean... she's so iconic even still today!
She wrote many songs to japanese artists in 80's, one of them, being Seiko Matsuda.
Also, Yuming released an album last year and I recommend so much to listen! Probably, Yumi Matsutoya is the greatest artist alive.

tenshi no hane 7th March 2021 03:08 PM

Interesting, especially the last bit, because it can be interpreted in so many ways.

Although it makes me a bit sad I don't really like her current voice that much anymore even though she is obviously putting so much effort into the whole thing. But I haven't heard the full song yet, of course.

Thanks for posting, koumori!

Katsuyuki012 7th March 2021 04:10 PM

Quote:

Originally Posted by rainBOWWW (Post 3336582)
Sorry for being a bit off-topic but I want to talk about a bit of Yuming.
Yuming is an interesting artist and she was one of who shaped japanese music now we have today! :love I mean... she's so iconic even still today!
She wrote many songs to japanese artists in 80's, one of them, being Seiko Matsuda.
Also, Yuming released an album last year and I recommend so much to listen! Probably, Yumi Matsutoya is the greatest artist alive.

+1


Big THANK YOU to Koumori and remove-mom for putting in the effort of translating this. I loved reading through it. Such a personal post. I'm so glad Ayu decided to share these thoughts and feeling with us :heart

maxikot 7th March 2021 05:01 PM

Yumi is an outstanding artist. I highly recommend checking out her Time Machine tour. Such a great show filled with beautiful music.

Katsuyuki012 7th March 2021 05:09 PM

^It also features this gorgeous performance of Haru Yo, Koi. :)

BlackSilence 7th March 2021 06:18 PM

Quote:

Originally Posted by Chibi-Chan (Post 3336533)
^^
So yes, she talks about how she was not putting her everything into her work during the last few years. And honestly, I respect her a lot for saying this. She is not perfect and her work neither. If she had some years when her priorities shifted and she felt "having fun" was more important, that's fine. She indirectly says that having fun with her work was more important to her for some time than the dedication for the entire outcome of a project like she used to have in the past. But working on a song that important brought back for her how it felt to dedicate herself to her work and that this is Hamasaki Ayumi and she needs to return to that Ayu and won't stop. It's a very brave thing to admit that and if anything, I love her even more for this.

Quote:

Originally Posted by koumori (Post 3336536)
I want to say that regardless of how you interpret her words, it's still okay to be a fan of the work she has done in the last few years. Those are moments that she was having fun with, or expressing herself in the most honest way she could, finding those moments of freedom and happiness in what has seemed to be a long time of strife and hardship personally behind the scenes. I don't look at the long gap between music releases and think she was just having fun, I see it as Ayu struggling to connect with "Ayumi Hamasaki", and the few pieces of music we have had (in comparison to her typical release schedule) are even more remarkable to me in retrospect, in acknowledging how hard it has likely been to write and record things in that sort of headspace.

It doesn't mean I don't agree that there was definitely a shift... but she's human. I don't think she could help it. She needed this time to do whatever she needed to do.

For anyone who has been just as much a fan for years (whether you were enjoying all of her output or not), you have still been supporting the same Ayu. Here it is Ayu finding that she has refound a spark that she had lost, but it doesn't mean her recent work is any less special. It was just Ayu coping in a different way and this marks a new era.

That's my interpretation, and I'm sure there will be many more that people will have. Everyone here is such an invested fan that they come back after all these years, and still care for her well-being most of all. Let's try to remember that even if we may have different opinions on her work, past or present.

Having fun with your work is perfectly fine, and NECESSARY. If you no longer enjoy what you're doing, then what's the point in it? Artists need to have that option to just be carefree every once in a while and just blow the steam off. I am all for her enjoying it and not taking it seriously all the time. She has all the right to do it. I, as a fan, can totally skip releases if i don't enjoy them, that's what i did with Colours, it's really not that big of a deal, for me personally. It's awesome how so many different people can find bits and pieces to enjoy in her discography. That is the beauty of it, bringing different tastes together. And it's all done by one person. How cool is that?

The only thing i wish is for people here to stop calling everything that's not to their agreement "toxic". We are allowed to dislike something just as much as people are allowed to like something and state that. It's really not that hard to grasp that.

At the end of the day we cling to different things that Ayu has done, and it's awesome. It means she's a rather diverse artist that has a bit of everything, rather than being a one trick pony. It means that more people can enjoy her stuff and the experience.

koumori 7th March 2021 06:22 PM

Quote:

Originally Posted by BlackSilence (Post 3336599)
Having fun with your work is perfectly fine, and NECESSARY. If you no longer enjoy what you're doing, then what's the point in it?

Exactly :)

hidekirby 7th March 2021 08:07 PM

Thank you very much Koumori and remove-mom for sharing this!
I really hope she will find the right balance for her. The perfect recipe.

I don't see any changes with A BALLADS 2 (or Haru Yo Koi will be something else). Maybe next time. Or it may even never shows in her work.
I'm still not hoping for anything more than we've been having for the last few years. I've been disappointed so many times. My dream would be more quality on several levels. Just hard work and creativity on arrangements could do WONDERS.

Let's see what the future holds. Just hope she will be more at peace with her career.

Deep snow 7th March 2021 09:39 PM

Quote:

Originally Posted by Andrenekoi (Post 3336526)
Here it's a live performance from Yuming herself. It totally feels like something Ayu would do.

thank you so much for sharing this link to her performance. I just saw it and completely agreed. the round stage, the pageantry, the dignity with which she sings this, it's the things ayu could pull off with her rendition of the song, as well. can't wait to fall in love with ayu's version of this!

Quote:

Originally Posted by AJFmzk (Post 3336540)
Trying to force creativity is very draining, emotionally speaking. Trying to put into words or song or music your inner feeling when the creativity just isn’t flowing is so frustrating and exhausting. It’s a hard thing for an artist to feel as though they’ve “lost it” but still trying to create. I really loved オヒアの木 because it felt like she had some of her old inspiration back with her son, and she crafted a song for him that you can really feel her love.

I honestly had never thought about it that way until I read this. you made me understand why her recent work feels the way it is. I hope ayu gets to rekindle much of her creative force back again :)

Quote:

Originally Posted by BlackSilence (Post 3336599)
The only thing i wish is for people here to stop calling everything that's not to their agreement "toxic". We are allowed to dislike something just as much as people are allowed to like something and state that. It's really not that hard to grasp that.

amen to this so much.

AJFmzk 7th March 2021 10:03 PM

Quote:

Originally Posted by Deep snow (Post 3336623)
I honestly had never thought about it that way until I read this. you made me understand why her recent work feels the way it is. I hope ayu gets to rekindle much of her creative force back again :)

I’m glad I was able to help explain. I can’t speak for Ayu, only for myself, but trying to force creativity somehow expends more energy than when it’s flowing easy. When things are flowing easy, there’s usually such a feeling of excitement that you can forget even to eat or drink and you just don’t want to stop because if you stop you risk losing your flow of creativity. However, when you’re trying to force things it’s much harder, things aren’t coming, it’s not feeling right and you’re just dissatisfied with how it’s going, you’re sad and disappointed in yourself which on one hand makes you work harder but also increases stress and feeling of dissatisfaction with your work if it doesn’t feel right right away. Of course, I can’t speak for Ayu only for myself, but I certainly can see her feeling this way if she wasn’t connecting to her flow of creativity the way she used to.

Lyssayu 7th March 2021 10:13 PM

thank you for the updated translation - really gives me the chills reading it again!

Andrenekoi 7th March 2021 10:46 PM

Quote:

Originally Posted by AJFmzk (Post 3336625)
I’m glad I was able to help explain. I can’t speak for Ayu, only for myself, but trying to force creativity somehow expends more energy than when it’s flowing easy. When things are flowing easy, there’s usually such a feeling of excitement that you can forget even to eat or drink and you just don’t want to stop because if you stop you risk losing your flow of creativity. However, when you’re trying to force things it’s much harder, things aren’t coming, it’s not feeling right and you’re just dissatisfied with how it’s going, you’re sad and disappointed in yourself which on one hand makes you work harder but also increases stress and feeling of dissatisfaction with your work if it doesn’t feel right right away. Of course, I can’t speak for Ayu only for myself, but I certainly can see her feeling this way if she wasn’t connecting to her flow of creativity the way she used to.

:yes

And it was probably even harder for her who actually could produce way more than the average artist in a very short time spam.

truehappiness 7th March 2021 10:55 PM

She did so much for so long, it's only natural for her to have been running in fumes alongside other issues going on. It's nice to see she realized some stuff was going on. I enjoyed her work up till the last album/EP so it just goes to show how powerful she is still even when she may not be at 100%.

AJFmzk 7th March 2021 11:41 PM

Quote:

Originally Posted by Andrenekoi (Post 3336630)
:yes

And it was probably even harder for her who actually could produce way more than the average artist in a very short time spam.

Yep. She was (and still is I think) a force to be reckoned with, even when she’s not at 100%. I’m always so inspired and amazed by how much output she had in her first few years, and she slowed down to “only” one album and 3 tours a year (Arena, A nation, CDL, sometimes more) plus tv appearances.

oaristos 8th March 2021 01:37 AM

Thank you for posting! I got very emotional reading this, especially this part:

Quote:

There's no way I can stop here. I need to see it through, to give Ayumi Hamasaki back to Ayumi Hamasaki.
I think this is what most of us have been thinking for almost a decade now. I'll always love Ayu, but there have times in which I thought "is she tired? Maybe she ran out of ideas?", which is perfectly normal because there's no way a person wouldn't change in more than 20 years...

But reading that Ayu is discovering herself again gives me so much hope. She's an incredible artist and I'm sure there's still so much more for her to tell us through her art. :heart

love in music 8th March 2021 01:39 AM

I really love how honest this post is from her. It's beautiful to see that she is excited about her work and putting so much of herself into it, and also beautiful that she is coming to certain realizations about herself.

So much respect for her.

Didz-19 8th March 2021 02:23 AM

Thank for the translation. I hope Ayu will continue to be true to herself

voltron 8th March 2021 04:48 PM

Quote:

Originally Posted by tokyoxjapanxfan (Post 3336570)
When Max was involved with her releases, I truly believe he had a huge influence on what she did and didn’t do. That and the team that he would have brought to the table.

I do think that when his finesse of her releases was pulled back is when her release pattern and quality really started to get... iffy.

That’s not to say that she -can’t- do it by herself, but it’s certainly more mentally draining.

I see it a little bit differently myself, though I do agree that I think Max was a stabilizing energy for her. If you watch her very early in her career she DID handle everything herself. She had very strong opinions and was actively involved in every part of her artistry. Check out the first NTV interview and you see her doing her own make-up, cutting up the pictures to make the Ayu-mi-x album art, etc. If anything, she was keenly aware of what she wanted the Ayumi Hamasaki brand to be.

It was later when she started handing off responsibility that things changed. She has said multiple times over the years that she got to a point that she was able to trust others who she deemed experts or skilled in an area, and let them guide things. This may have been a good thing at first, but it has also perhaps led to some stagnation at times because she tends to rely on the same people for everything instead of pushing boundaries.

I also think that, at her heart, Ayu is a rebel. So her changing release patterns, etc. is because she hates to do something just because it is expected of her. When she was no longer AVEX's main income source and had some more say in what she did, she pushed back hard.

Didz-19 8th March 2021 05:14 PM

I don't know what Ayu could meant in her blog, but i'm just happy for her.

hud 8th March 2021 10:45 PM

I got chills reading this. I'm so, so thankful for ayu and her work. she's a blessing to this world.

thanks koumori and remove-mom!

Andrenekoi 8th March 2021 11:24 PM

Quote:

Originally Posted by voltron (Post 3336678)
I see it a little bit differently myself, though I do agree that I think Max was a stabilizing energy for her. If you watch her very early in her career she DID handle everything herself. She had very strong opinions and was actively involved in every part of her artistry. Check out the first NTV interview and you see her doing her own make-up, cutting up the pictures to make the Ayu-mi-x album art, etc. If anything, she was keenly aware of what she wanted the Ayumi Hamasaki brand to be.

It was later when she started handing off responsibility that things changed. She has said multiple times over the years that she got to a point that she was able to trust others who she deemed experts or skilled in an area, and let them guide things. This may have been a good thing at first, but it has also perhaps led to some stagnation at times because she tends to rely on the same people for everything instead of pushing boundaries.

I also think that, at her heart, Ayu is a rebel. So her changing release patterns, etc. is because she hates to do something just because it is expected of her. When she was no longer AVEX's main income source and had some more say in what she did, she pushed back hard.

I strongly agree with that final part. About pushing boundaries, I think it's more complicated. A lot of the works she actually did push boundaries were actually very poorly received, like Bold & Delicious, Party Queen or Colours. In the end of the day, a good part of her fandom says they want her to do creative stuff, but they actually want her to release yet another take on the stuff she is always doing.

The rebel appears again everytime she shoves on her public face exactly the stuff they complained the most about, like Bold & Delicious, Shake it, Lelio and XOXO becoming concert staples.

Mintkisses 9th March 2021 07:12 PM

Wow this was such a meaningful, important post for her. I was in shock towards the end when she admitted she needs to "bring Ayumi Hamasaki back to Ayumi Hamasaki." Even though we all adore her, it was obvious she wasn't feeling as passionate about things the past couple of years. I couldn't blame her as she's been working hard all of her life. A burn out is to be expected. Anyways, really happy to see this and can't wait for the release!

Ashen Twilight 10th March 2021 08:44 AM

I think her bringing Ayumi Hamasaki back to Ayumi Hamasaki is actually represented in A Ballads 2 with thee covers. Back in the early 2000s, Ayu was always talking about Ayu the product and Ayu the person being two different personas. This can be represented in the covers for the first A Ballads. I think with the second album, it is almost as if she is coming to terms that they are one in the same, and they need to be. Her thoughts here strongly convey that.

Zeke. 10th March 2021 07:05 PM

Quote:

Originally Posted by Ashen Twilight (Post 3336759)
I think her bringing Ayumi Hamasaki back to Ayumi Hamasaki is actually represented in A Ballads 2 with thee covers. Back in the early 2000s, Ayu was always talking about Ayu the product and Ayu the person being two different personas. This can be represented in the covers for the first A Ballads. I think with the second album, it is almost as if she is coming to terms that they are one in the same, and they need to be. Her thoughts here strongly convey that.

I don’t know if I’d say A BALLADS is the manifestation of that. I think she conveyed that’s what A ONE was all about.

jyujiw 11th March 2021 02:40 AM

I'm happy that she's feeling happy again with her music. :heart

Geez, she's in the industry for more than 20 years, it's absolutely normal that she would get tired at some point. Thus, we received less releases, singles, TV lives, magazine shoots and such along the years... but I think I'm part of the fanbase that has the utmost respect for her legacy and even not liking so much of one music or another in the recent years, I'm always pleased to see her back with something new to present. It's like an old friend that I'm always glad to encounter even if we're not talking that much hehe

By no means I think she was being lazy or the latest releases were bad. She is a force to be reckoned. She's one of the most workaholic artists that I know and I was really glad that she took some time off to enjoy her life and have a little fun (and babies :love) and now I'm excited to see what's coming next from my colleague. :)

I just think some people in this forum need to adjust the level of expectation in everything she announces and remember that she's a human as well as us. The way some critics were thrown to her in recent releases wasn't very gentle. It's always about the form a critique is written, not exactly about its content at all.

Evan Odinson 11th March 2021 03:54 AM

^Yes, so much yes! I completely agree with you :yes

kendelle 11th March 2021 02:52 PM

A really meaningful and insightful post, thank you for sharing :) Still waiting on that official TA translation haha

There are times that I feelt ayu kind of phoned it in but I don't think that she's ever been creatively bankrupt. In the last few years we got some amazing songs like The way I am, FLOWER, Last minute, TSMGO, W, WORDS, Summer Love...several different concepts in the concerts... If this is passionless then what am I doing with my life?

You can't force creativity and if she's actually rediscovered her passion while recording this cover then what's to come is going to be powerful.

Sometimes I have to actually remember what year it is, that Ayu experimented with all sorts of genres during the 2010s from country to dubstep and it's probably her most impressive decade creatively. She's also battled a number of health issues with her declining hearing, knee issues if I recall correctly and two pregnancies in recent years!

But look at what she's done in that same time!! Just thinking about the albums I'd consider the "strongest" in concept and content of the last two decades you have 2010s: MADE IN JAPAN, TROUBLE, A ONE, FIVE, Love Songs as a romantic concept album vs 2000s: I Am..., RAINBOW, MY STORY, NEXT LEVEL, Memorial address and (miss)understood as a Western concept album.

If NEXT LEVEL hadn't came out in 2009 and tipped the scale I think the 2010's would be the strongest release period in her career despite the low output.

Some concepts didn't really hit as well as they could like RnRC or Colours but the only time I think she really blundered a concept in her career was the Party Queen covers. The photoshoot hasn't grown on me in 9 years so I don't think it ever will LOL

Ayu really increased my expectations for this release though so hopefully it's actually worth all the excitement and we get some good material in the months or year to come.

Choyan 13th March 2021 02:21 AM

Wow, thanks for sharing!!
Been away for so long, this release bought me back, such a great and meaningful process :)!


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