Important AVEX affair details.
 

Yesterday, I was talking with one of my japanese friend about AVEX affair. I was saying that this story was not good at all for Avex. But he didn't agree with me. In this conversation, I learned a lot of things, and I think I should tell them to the communauty of AHS.

Now, in Japan, Avex affair is the biggest news. Let me explain a few points :

When Matsuura san decided to leave avex, everyone told it was because of a "conlict". I dont know how many people know what was the conflict, so I'll explain it fastly. In Avex, there was "old-way managers" and "new-way managers". Matsuura was in the new way. Thoses 2 groups were always fighting about the way to manage the company. Recently, as we all know, Matsuura said: "Its enough. I leave AVEX". The old-way managers said :"No problem, leave."

Then Ayu's decision. Ayu's wave. Ayu's shock.
Ayu's decision : She told to the medias that she wanted to follow Matsuura.
Ayu's wave : many other artists have been influenced by her, and decided to follow Ayumi.
Ayu's shock : this graph show the profit of Avex after Ayu's comment (blue rectangles)

http://cf.geocities.com/kaze_maneki2/graph2.txt
(pic edited correctly)

After they saw this, old-way managers have been obligated to change their point of view. In fact, they had no choice : they left the company. The president of avex was one of those old-way managers, and he left too. Now, there is a new president. He is on the same side of Matsuura, he understands Matsuura's point of view and agree with him. This will probably mean "changes" for Avex, don't you think?

Ayumi moves a compagny. Ayu moves market, music market. Matsuura wasn't really famous in Japan before. With this story, and because Ayumi wanted to follow him, now everyone in Japan knows him. Ayumi showed that she has a huge power on japanese market.

Don't hesit to post your comments about this please, and sorry for my bad english. Most of those info are from Japanese newspapers and yahoo.co.jp

Wow thanks for the clear explaination!!! Now everything has come together. Thanks for the report it was very nice and thorough and also help me to understand this whole confusing situation. Thanks again!!

woah...wut was that huge dip in may....o.o?!..the dsropped even more than this incident,.

you are right, i didnt color the right part. I'll edit the pic.

I edited the pic. sorry for this.

I think Max matsuura was still somewhat of a big name before Ayu.

but i still wanna konw what caused the 1st dip..O_o..

no matter how tabloids keep trashin ayu...sayin that she's losing her popularity....

facts have prove to us that ayu is still the number #1 top singer in japan

wow...that cleared it up a lot...
thanx! ^___^

thanks ^_^

this is the good news, i guess

oh thx for the news

this just proves ayu is dangerous for avex, if avex was a smart company, it'd try to further diminish her sales and popularity.

This should be on the NEWS page! GREAT WORK! thanx!

yeah that makes a lot of sense. i agree with afanforxx. if a company is THAT dependent on one artist, how will it expect to survive that kind of fallout? sounds like bad business to me...

WOOO!! Ayu for president of Avex! :laugh

yes!! I was thinking this too!

yay!! ayu no. 1 !!!

ayumi speaks. we follow!!!!!!

:rolleyes

On topic -- thanks for the detailed explanation, akatsuki. I appreciate it. :yes

Thanks for the info, it's helped me understand this whole thing a bit better.

I think that's cute.

What a cool incident - I bet it boosted INSPIRE sales.

Let's hope so! I wonder what 2nd week sales will be, she's been on No.2 mainly, other than the first day GLAY's single came out.

TL- just a wild guess, but the first dip might be from lack of releases around that time.


thanks though, akatsuki. things are a whole lot more clearer now. lets just hope this "new way" of max doesnt include 2-track singles. :P

Thanks! :D

buy stock at low point and sell sell at high ! ! ! make a huge profits ^.^

ditto :yes

Wow.. clear all the problems n we are enlightened.. Thx alot for the news :) :)

Thanks a lot explanation, now i know what the conflick was about. Ayu has soo much power in avex :rolleyes

Thanks for the explanation.

Seriously after this whole affair, my thoughts are that, when Ayu willend her carrier (which i hope is not too soon ;_; ), she can built her own music company (or be the head of Avex, or simply manager, but well...).
She has the power and the aptitude to do that.