Can anyone explain what the alterna PV is about?
 

Can anyone explain what the PV is about? Me and Rody [T-N] thought it was related to the article about Ayu and Avex and it seemed like, I quote Rody, "Dearest PV all over again"; rumours, bad stuff, and then a PV that explains everything. Now I'm not too good at this, but I know there's a meaning behind the "Singing machine", the white Ayu, the parts of Ayu [mouth, eye] in those monitors, but I don't know what exactly. Can anyone tell me? Really want to know :yes

The PV is about that Ayu is only a product of ***(probably Avex) and that she´s just being used by them and at last when she is of no use anymore she will end up at the garbage can, at least that is what I can think of ^^

That's pretty much it. Also I think it's about that despite the fact that she has 7 albums with all the lyrics written by her and much of the music, she is still viewed primarily as an "Idol" not a artiste/song writer.

At first I was like, "WTF, why is this song being paired w/ fairyland? They don't match at all." I think that's the POINT. They don't match at all because fairyland is a "singing machine" song - something that is more pleasing the masses, the cute mass market Ayu that people expect her to be and then Alterna throws all that right out the window.

What do you think the eyeball in Ayu's mouth means? And the white-painted Ayu? My thoughts: the puppet Ayu is how Avex presents her, but the white Ayu is her wild side, the real Ayu within the 'singing machine'.
Or something like that, lol :D

If you watch the NTV interview of 2004, they say that at one stage, we did not knew ayu anymore. Ayu was too far away from us. Then a PV explained all these things. That PV was dearest (she's ayu there too, she wants to grab a glass but then her 'staff' get it FOR her...how she feels as a star).. hence the link...

Yupp, after I saw that interview I started to realize many things in her songs and PVs it was like an upgrade ^^ so I can hear/see another side of Ayu now, though most of the interview was about sad things but they said it themselves in the interview "She´s not going to run anymore she´s going to struggle against her past self" And that´s how my sign came to ^^ (couldn´t sleep that night thinking of how she lived)

Seems like a mix og Dearest + ourselves...
But the PV reminds me on Madonna´s "Bedtime Story" PV (a friend send it to me^^), especially the eyball in her mouth.

That sounds like a good explanation. I also agree with Rody!.

Personally, I didn't understand the [point of this] PV. It made no sense to me, and weirded me out at some points. And I thought ourselves was a little 'different'. :innocent

Not too sure what the eyeball means - but I just noticed that the Ayu with the eyeball!tongue also has her eyes closed. Think that could be tied together?

As for "fairyland" being the. . ."singing machine" song. . .could that be tied in with the fact that she's been performing "fairyland" instead of "alterna"? o_o

Thank you guys for explaingin the meaning but I just want to say something about alterna do you pewple reliaze that this is ayu's FIRST title that is NOT in english? isn't alterna latin or somethin? this is kind of big if really think about it. It's her very FIRST title that's not in english... Isn't that kind of Amazing... lol sorry it just realy surprised me...

^ there's HANABI

Oh yeah! DUH!!! *smacks herself on the head* damn...
sorry. *feels really stupid*
Yeah this PV is really wierd...

It's not weird, it's just surreal with a deep meaning. >>;

. . .Same thing?

Uh...
i do not agree with the fact that it's a pv against her company, :no
i think it's more a pv to show how stupid some tabloids are, don't you see all of her facial expression during the "puppet" scenes? i think it's so ironik...
why a girl like her would make so much smiles to a guy who's looking like a serial killer?
and in the first seen you see at the bottom of the screen "hopes to be a star"
doesn't that sentence rings any bells? at the very first she never wanted to be a star it's max matsuura who came after her...
well that's only my point of view ^^ (sorry for the english) :wave

quote from asongforxx @ T-N:

Ayumi released her new PV yesterday (or was it today?). It's called "alterna". The PV is sick, freaky, shocking, crazy, disturbing, weird, different, scary but mostly, it's deeply symbolic. Basically, it's about Ayu herself. Being discovered, becoming a big star, soon becoming a "singing machine". She's being controlled and manipulated by the industry. Then being dumped by her record company. In real life, her record company, Avex Trax, wants to get rid of Ayu and even fire her. Rumors say that most of the people that works there hate Ayu. They even tried to replace Ayu with Ami Suzuki, BoA and even Ai Otsuka. In conclusion, Ayu is big. Really big. So big, not even her own record company can get rid of her. After all, she IS the j-pop queen, since forever.

This PV truly shows Ayu feelings about this whole record company problem. The PV is really amazing. The whole concept is like a play. It has that carnivale feeling. You might even get scared just watching the PV. Yes. Scary clowns (representing the media, record company and such). Eyeball in Ayu's mouth. It's scary. But it shows another side of Ayu. Her darkess side. If you thought "ourselves" was too much, you'll be impressed by "alterna". It's a deep and powerful PV. With a BIG message. People often know Ayu as this super cutesy j-pop kogal. If you are used to this image, you'll be shocked. Really shocked.

I think the eyeball represents that "people" (aka: Avex and the people calling the shots behind closed doors) are watching her mouth as well as her actions.

At times I used to think Ayu would draw us a little closer to her world if only she weren't being "watched" so hard by people who are trying to destroy her career. I also used to think that it was just my imagination thinking that. But after watching videos like "Dearest", "ourselves" & many of her other deep videos; just looking at the screencaps for "alterna" is making me realize that she's not just some ordinary singer singing about what other people want her to. She's got control, power and influence; the three things that make most people who have powers of their own feel threatened.

that's what I posted in the Alterna PV download thread. Actually I think the tamborine is a symbol of her fighting back despite all the negative stuff that's revolving around her nowadays. White often represents purity, so perhaps the white ayu is her true self?

I really want to buy 'fairlyland' CD+DVD OS just for this song and PV, but I expect it's going to be on the CD+DVD for her next album, so why bother? :P

Very cool, symbolic PV though. I really like it. :)

I think we all over-focus on the relation between ayu and AVEX...after all,ayu is still in AVEX...=P ...I think it just shows us sth dark...4example ............................
and, I think when the singing machine became popular,the company started to produce it in large amounts...they research into ayu's eyes, mouth, nose...etc.

JUST a world where fame is the most important huh...XD

yep im agree with all of those points of ALTERNA... the title itself means "alternate"

this pv really have a deep meaning abt it,although it's scary,weird, i can't wait to buy the cd/dvd version

And have you guys noticed the song combinations right now.
It like POp something fun and then ROCK and she shows her deep feelings see...

Inspire (popish rockish but kinda brith and happy)
GAME (dark and powerful deep)

STEP you (cute and fun)
is this LOVE (makes you wonder kinda song,a rock song that looks like it shows her deep feelings)

Fairyland (a really cute song)
Alterna (EXTREMELY deep dark and powerful)

Isn't that kinda... freaky?

. . .Yeah, it is. o_O Haven't noticed that.

I wonder how long that pattern'll continue. . .

hmm..you can see from the other thread that called "thoughts of alterna PV"

Yeah! like O_o freaky... lol

I am impressed!
Just loved the PV..... and...in some poor words...... its showing how a human can be manipulated.....not just the artist,but the whole world are like machinesready todeal with the same problems,same fears....

no idea, just boring

It's quite strange if you compare Ayu's new PV 'alterna' with Ami Suzuki's new PV 'Negaigoto'. Ayu's is about be exploited by her company and hounded by the media, while Ami's is about being popular, then thrown out, then coming back in the spotlight better than ever. It's strange to compare these two as Ayu and Ami are supposedly rivals, though I don't really believe they are.

Both PVs also have naked dolls/mannequins (sp). XD

e.e...amaghadwsh, same with BoY and Abouut You, ne? ><; -scared-

I know right?! *hides under bed*
What is hamasaki up to? ><

Ehh... "fairyland" isn't a cute song AT ALL. Have you read the lyrics?

It's actually quite sad. Notice how the verses are darker? Verses' lyrics are deeper, darker. As for the chorus, it's more cheerful, happier.

"Meaning of becoming an adult
I still don't understand it
now,maybe it is that girl or that boy
thay are aiming toward something

step by step

now, the dawn become quick
Smell of the wind is changed
it is nostalgic but i can't see that
heat beat is becoming faster

it is lovely and painful

the road to that sea
go there with innocent
in that far away summer

even now, the child us is still in my heart
we don't need to know all future

what am i seeking right now ?
i find that but lost it again, repeatly
the similing face told me one thing
now, i am in the place where nearest to eternity"

I'm starting to think that it is some compromise she struck with Avex. The first song is the more Avex friendly one - the cuter more poppy and sellable one. Whereas the second track is deeper, darker, and more what Ayu wants.

Hmmm okay... O_o

I think Ayu made this PV to mock all of the fans that think she's going to get dropped by Avex.

Right... :rolleyes

Definitely what I thought! I always like the darker ones.
Yes! The PV reminded me awfully of Madonna.

It's my fav Ayu PV now and it's obvious that it's very symbollic. Why does the little boy trying to look under the girl's skirt? I couldn't figure out that one's meaning. BTW does anone know where I can get the translation?

Is that true? how Avex wants to get rid of Ayu and people who work there hate her? But why would Avex want to get rid of ayu in the first place? Can ayu possibly be able to be replaced? because it would just make no sense.
*confused*

I don't understand it either. o_O Why would Avex want to get rid of her? She makes 'em tons of money...That's just not like a normal company. :P

hmm...i barely used to noticce that. Now i can see it clearly. Thank you.

I am learning a lot today.....

I think it's mostly talking about Ayu's two sides her dark side and her happy side

Dark Side- She doesn't care what they have to say and she'll tell them to their face She'll turn her back on them if they make her mad.

Happy Side- She's carefree she just wants to pretend like they never said anything she'll befriend them instead of hurting them like they hurt her.

This is what I got from both the song and the pv.

Those are all VERY GOOD!.......but....I think that the reasons for the eyeball in the mouth thing is there is because
1.) she is trying to get US (the fans) to SEE what she is really trying to SAY through her SONGS what she CANNOT SAY OPENLY
2.)That she sees the world for what it REALLY is through her word and through her song because she writes almost ALL of her own lyrics which is RARE these days

AYU is trying to tell us that she cares enough about us (her fans) to take all of this abuse from her company! I for one care more about AYUMI the PERSON than AYU the "singing machine" and would rather her quit sooner than later SO THAT SHE CAN SALVAGE WHAT IS LEFT OF HERSELF AS A BEAUTIFUL AND WONDERFUL PERSON ON THE INSIDE! Rather than stay w/ power hungry/abusive AVEX to sqeeze all of the life out of her and THROW HER INTO THE ABYSS! She should quit now or make her own record company and still make music for us if she wants too! AND YES I DO CARE FOR HER THAT MUCH!!!!!!! PS. can I get feed bake on my little tyraid if anyone doesnt mind? AND VERY SOON PLEASE!

Instead of wishing for her to quit, you should wish for her to make her own label.. ;)

That would be a great idea. A lot of artists over here in the US do that and Ayu definately has the money and the popularity to do so. Screw avex :D I say she shoulda did this after the A Best incident :|

"A Best incident"? What happened? xD

(I don't stay up to date with this stuff. >.>)

That's what I was going to ask..

HEEEEEEEEEEEEEY! NOW! I said in my little tyraid that she should (make her own record company)! Its right there I said it! I would never want her to totally quit unless she wants or needs to b/c of the pressure!