Ayumi Hamasaki Sekai

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-   -   News on 5th Season CM (http://www.ahsforum.com/forum/showthread.php?t=5610)

mimika 25th April 2003 06:04 AM

News on 5th Season CM
 
_漲艇N言中國產品 AYU1分鐘廣告數百萬
日本流行天后AYU,最近簽約代言中國某飲料品牌。一向� R_A大牌的AYU此次也不例外,
不但_n求該廣告在日本拍攝,而且廣告片全由她本人評審 ,被人稱為“全職大導”。

据廣告攝制方介紹,對如何運用服裝、發型、肢体語言乃 至眼神等,AYU都當仁不讓地
提出了自己的一套。片中她穿的一套白色裙服,就是自己 設_p。AYU非常_奏囍菑v在中
國廣告界的_漲衙S臉,每更換一套服裝她_n花費近1_茪p 時,一次化妝需_n3_茪p時,
僅在服裝一項上的花費就超過600萬日元!在她的提議 下,攝制組還特地租用了東京
頂級的攝影棚,近百人參與服務。短短1分鐘左右的廣告 片,耗資數百萬人民幣。据
悉,該廣告將于5月與觀眾見_情A其中的廣告歌《真自我》也是AYU從自己的新專輯中
挑選出來的

credit: ayu revo newsgroup

translation and summary:
This is gonna be ayu's first cm broadcast outside of japan and for a non-jpn company. She is now the spokeperson for a drink in china, called the 5th season (itz kinda a health energy drink).

Ayu is very concerned about the quality of this cm as it would be her first outside of japan, and spent over 4 hours on make-up and clothes she get changed for a shot. The cost of her clothes and make-up is over 6million yen. Ayu designed her own clothing for the cm, a white dress. She also has input in the cm from the plot to even the slightest facial expression. The cm was shot in tokyo and last only for a minute. The cm would be broadcasted in all of China in May and "Real Me" would be the song used. She also selected this song as the song of the cm herself.

Takke 25th April 2003 06:12 AM

woow thanks for the info mimika!

Biscuitgirl 25th April 2003 06:17 AM

Cool! Can't wait to see it! I wonder if Ayu will speak Chinese in the CM.

y2687 25th April 2003 06:30 AM

wow she must really be a perfectionist! :o im glad shes so dedicated to all her work

mimika 25th April 2003 06:41 AM

Quote:

Originally posted by Biscuitgirl
Cool! Can't wait to see it! I wonder if Ayu will speak Chinese in the CM.
i think she might use chinese or english 'cus she actually spoke some chinese mandarin & english during the conert in beijing, she said "Da ja hao, wo shi bin qi bu" which means "hello everybody, i'm hamasaki ayumi!" then she used english and said "please listen to my song", and of course "thank you"

:):)

miruku 25th April 2003 09:26 AM

Good job Ayu~ taking her work seriously
i'm sure the CM wil turn out great!

I love Ayu 25th April 2003 10:12 AM

thanks for the info :)

skygunner 25th April 2003 10:56 AM

any snapshots ?

shinjite 25th April 2003 11:27 AM

i was just wondering, what is ayu's name in chinese? =) good job ayu. yeah, she's so dedicated to her work!

LadySway 25th April 2003 01:22 PM

thank you for the info :D

Cientifik 25th April 2003 04:39 PM

I would really like to see her new CM. She put a lot of work into it, I know its gonna turn out excellent.

Piccolo 25th April 2003 04:53 PM

Excellent information !! I don't think it's really necessary for Ayu to talk in her CMs, its been done, but she can do without talking. Can't wait to see it !!

AyuTrance 25th April 2003 04:54 PM

all those for a CM...
i can't wait to see it!

destiny_ayu 25th April 2003 05:12 PM

Thnx for the info

uindoshin 26th April 2003 05:18 AM

thanks for the info and the translation! :)

boogieordie 26th April 2003 05:30 AM

That's really cool! I saw Ayu on the bottles of "5th Season" (weird name for a drink) at eBay...she looks really cool. I can't wait to see which language she'll speak in the CM, if she does at all. And 6 million yen for the clothes and make-up!! That's insane..It's about 51 thousand US dollars. She must really be a perfectionist.. but that's why she's so great :)

Thanks for the info mimika!!!

Ashley

Sakuragirl421 26th April 2003 06:02 AM

it was on the chinese newspaper today so i did a translation of it too at ayu-mi-x forum...There are some more details about it too but i'm too lazy to put it here...sorry...

-BOKU- 29th April 2003 12:56 AM

5th Season Drink...
 
eh just some stuff i fpund on some commercial shes making... about a drink called 5th season i think....

In this upcoming 5th season CM, Ayu directs her own CM, designs her own clothes and used her own music, Real me, as background music. Not only that, she requested to film the CM at Tokyo's ANON studio.

Rumours have it that she took 1 hour to change one outfit, 3 hours to change her makeup for the next scene, and 6 million Japanese Yen for her 3 different outfits for the CM! Even though the CM is only a minute or so, it cost several millions of China Yuan Renminbi (China currency)! : blink:

When Ayu was asked why she wanted to be the spokeswoman for Kanebo's "5th season" drink, she replied that, "5th season" conveys a message about breaking through the convention, keeping up with the times, satisfying the consumers' wants at the same time. It's the exact message Ayu wanted to convey through her songs and lyrics.

Before the TVC shooting: The crews got a professional model to pose for the three different photo shoots, taking down hundreds of photographs before deciding on the three final outlooks for Ayu.

Background music: Ayu also chose "Real me" as the background music for the CM, as she felt that "Real me" best conveys "5th season" message.

Backstage crews: The CM's backstage crews (more than 40 people!) are mostly people who've been working with Ayu for some time. The director was also the one who directed Ayu's PV, Real me, while the producer was someone who produces quite a number of international works.

6 million Japanese yen's wardrobe: What's in her wardrobe? 200+ pairs of shoes, 70 sets of clothes, 30 sets of jewelleries and the 3 main sets of costumes for the CM shootout.

ANON studio: The cost of shooting the CM in Tokyo's top studio is almost the same as the cost of shooting a blockbuster movie!



I dont think its out yet but its gotta be kick***!!

-BOKU- 29th April 2003 01:03 AM

1 Attachment(s)
oh and i just found a picture lol...

Cientifik 29th April 2003 01:39 AM

That's a lot of money to spend on a CM! At least she's doing it for the fans!


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