Some people seem to be a little overly picky to me. Like not liking the PV because you don't like the lipstick - the lipstick people, come on.
Also about Ayu looking old? How? She looks exactly the same as she always does. Is it simply because people associate kimonos w/ old and therefore Ayu looks old? Also I think the CG looks pretty good considering the short amount of time that they would have had to do it in.
There are so many things that this PV does right and the things wrong with it are pretty minor - it seems pointless to knit pick so much.
I agree about the song though. It is a pretty run of the mill ballad for Ayu.