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yeah i have the same opinion. PVs change my perceptions to a song. but rarely can a bad PV for a good song decrease my thoughts on a song, with Heaven being the best example for this (Born to Be is also another song like this).
But good PVs can elevate my liking for a song. alterna would have been a good rock song for ayu, but the PV made it amazing. part of me as well. the previews did little for me, but the PV made me listen to the song and think of it as a decent ballad. Other tracks which were so-so at first but became a bit more listenable for me are ourselves and forgiveness (the HD PV made me listen to this song... ayu was beatiful as a fairy)
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