[nmskalmn]

Originally posted by AyuRocks
Some observers say the music and movie industries have vast potential to use a new distribution model to sell their products, rather than the traditional method where the industries controlled every aspect of distribution.

It is up to the industries, they say, to capitalize on the new distribution channels.

"The folks being sued by the RIAA are in fact the same people who buy music, go to music shows, and read music publications," said Stephen Fraser, marketing director of Lulu.com (lulu.com), a site that lets musicians sell their music directly to fans. "Treating them like criminals because of the development of a new technology just alienates them and hurts business. What the publishing companies seem to have missed is that the appropriate response to new technologies is the creation of new business models."

What they said.