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She started using the name "CREA" because when she composed her first song (M) she didn't know if the composition was good or bad, so she just decided to hide herself under a pen name so that she wouldnt look horrible if people hated it.. But after all it turned out to be one of her most beloved songs..
She said at first she only told a few people that she composed M, but later people in avex found out about it and put lots of pressure on her to compose ALL her songs.. Which might be a reason why she doesn't compose so much anymore, because now she has more freedom and she had a tramatic start.
According to masa's site, from an article (Rockin .. something.. Japan interview), Ayu said that with M she thought it was enjoyable work and thought that she might like to do it every now and then, but when the pressure came from avex to compose all her songs, she was so stressed and exhausted from all the extra work it took.. She said that she was crying while composing NEVER EVER and Endless Sorrow because she desperately needed a rest. I guess it was too much work until she started composing with DAI
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