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Originally Posted by namiie
Furthermore, the promotion/budget for this single is rather low IMO. t2m and decision's PVs were rather lackluster compared to her previous efforts (really out there PVs like fairyland aside, even). Also, the TV performances of t2m were less than spectacular...in the majority of them, her voice sounds punctured and tired and people who are usually not fans of Ayu may be turned off by such lives.
And about taking breaks: I'm not really sure that would help? The Brilliant Green took a hella long break and when they came back, they sold only decently and it wasn't a brilliant comeback or anything. In comparison to the earlier years, Ayu does release at a slower pace; she's only had two singles a year for the past two years....who knows though.
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Yeah gotta agree that the promotion on this single was really crappy for Ayu's standards. Seriously avex should be more careful with Ayu when promoting her because she's not some random artist. These marketing experiments are usually not so great but a way to reduce budget and try to get away with it. And predictably enough they fail.
The pvs weren't that bad but it was obvious that they were on a tight budget. I did like the performances though, it seems that her vocals are improving with every performance, considering how t2m is not an easy song to sing.
Finally taking a break doesn't exactly work in Japan. In the West it is perfectly acceptable and some artists go on long hiatuses but in Japan if an artist takes a break she'll lose a load of fans and she'll have to work very hard to rebuild a fanbase. And sometimes they just don't because the fans have moved on to someone else. Take it from hitomi and Ami Suzuki who have really bad sales.
I think the problem is that there's not enough hype about her music. People always see her on photoshoots and think she's attractive but Ayumi seems to become more of an image rather than a musician lately. Two singles a year is not enough to create excitement for an album, especially if they hated one of them. Probably they won't bother to pick up the album at all. This is especially relevant with casual fans who just buy what they enjoy, because only die-hard fans are collectors in the end. If they find the singles leading to the album boring, they just won't consider buying the album.
Three should the minimum and she really should work harder to try and release more. I know that her schedule's hectic and she's been working hard for a long time but waiting around 7 months for new material is seriously a pain. People just lose interest because they are waiting way too long for a single to be released.