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I think it makes Ayu unique as an artist to have English titles [or at least in Roman letters] for every song in her [real] discography.
To be tired of the titles being unique is kind of... well, unreasonable. If she had a song that was called Ai no uta, it'd probably get mixed up with the other hundred Ai no utas. Ayu probably found out early on in her career that if she wanted to separate herself from other Japanese artists [or maybe avex found out, I dunno.] she had to do something. Perhaps along with her image/stuff/songwriting, titling in English was one of them?
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