Well firstable I couldn't help but think of earlier Dir en Grey because of those contacts.. XD; But they actually suit Ayu. Maybe she'll wear them when she sings Marionette in her concert. I was positively suprised when I watched the video, because I didn't expect much from the preview pics... Rather predictable, but the breaking free part was cool.
I don't think it was scary, but it was mystical and dark, and of course now we must start figuring out the symbolism, like AyuGAME said. Nice work, Ayu~