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In no particular order
1. Some may call this her diva attitude but imo it's one of the best things about her. I like that she's not afraid to be a perfectionist and not afraid to voice her opinions (even if she may piss off other people in the process), especially given that as a female artist it's very hard to gain control over your own career.
2. The diversity in her music
3. Her personal strength/passion and energy for her music and life in general.
4. Her fashion sense. Although a lot of stuff she wears can and will look ridiculous on other people she always pulls it off and makes a piece of clothing or an accessory her own.
5. I'm not a fan of the kawaii culture in Japan. However, Ayu's probably the only person whose kawaii-ness doesn't completely piss me off. I know a lot of people say that she's almost 30 and yet she still acts like a child/it seems so fake/she needs to grow up/whatever, and in some cases I agree because she overdoes it sometimes. But other times, it comes very natural to her and I find it very endearing for some reason.
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