Ayumi Hamasaki Sekai - View Single Post - [2006] Does Ayumi time her releases with the products she endorses?
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Old 20th February 2008, 11:27 AM
Nicolas Nicolas is offline
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Join Date: Feb 2004
Location: London, England
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Regardless whether they have a significant boost to her sales or not I have to argue that TV drama tie-ups are actually one of the strongest. The song will be heard for a longer period than a CM (In rotation a few weeks, usually) in the case of Voyage for My Little Chef it was was on air for 3 months with Voyage coming out 2 weeks after it ended. A song then becomes somewhat iconic and if the drama is popular becomes part of the popularity and so when the single comes out a lot of people want a copy.

And she's had her fair share of TV drama/movie themes, actually.
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