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Despite the nice explanation by Idealist, personally, I'm still not really buying into it?
But even so, I still think the PV is a GOOD PV! C'mon! You got to face it, the only real competition Ayu has is herself! The Mirrorcle World PV easily thrashes most PVs out there, it's only because we've seen better from Ayu that we're really unhappy.
It's a REALLY fun video to watch, IMO. Simply because it's amusing, empowering yet serious all at the same time! Enough about the "Oh, I so hope she had something to do with mirrors in this PV". That's not a very good reason isn't it? Ayu doesn't need to fulfill YOUR concept of the PV. It's something that she and her director needs to work out.
So my verdict for the Mirrorcle World PV is that it still rocks, though definitely one of the weaker PVs from her that we've seen.
I think she's applying the same strategy as Hikki but in a more commercial sense. Release something weird, possibly even something that turns people off (i.e. Beautiful World and Kiss & Cry PVs) but then still see sales sky-rocket! But I think Ayu does it much better. Haha!
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