Thoughts about Ayumi's Marketing Strategy
Well, while browsing through wikipedia the history of various jpop artists, I've come to a conclusion that the reason for Ayumi's rise to popularity years back then was alot due to her PVs.
Correct me if I'm wrong, but I think that she thrived during an era where she had the stamina to come out a single every month(or two I forgot) and that kept her fans constantly interested for new releases.
Her vocals has definitely improved alot since her early songs (the songs on GUILTY were far far much better than say Loveppears), so what was the cause of her decline in sales? Even with losing one ear she was able to produce music at least twice better than the songs that made her popular in the first place?
At first, I thought that maybe she was hindered by age in a music industry where people look for "young" and "trendy" icons.
One thing I noticed though. The JPOP singer Utada Hikaru (hikki as popularized by her fans) has PVs that were nowhere near Ayumi PVs (and singers like Namie Amuro or Kumi or any other japanese singer for that matter). If you watched her PVs you would know what I mean -_-. (Hikari, Kiss & Cry comes into mind)
Even without attractive PVs to promote her music she was pulling a very impressive record of sales. I don't believe that the vocals were the reason for it at all. Sales figures was never an indicator of how good the music was.
First Love, the top selling Japanese album in history certainly did not achieve its status through the vocals alone. Ditto with the single Flavor of Life. It's the marketing.
Her PVs suggested that they had horrendously low budget. However, one cannot help but notice that her success with singles is largely due in part of tie-ins. (e.g Hana Yori Dango 2, Majo no Jouken, Kingdom Hearts, various other anime series)
Can this be a possible marketing strategy for Ayumi's marketing team to consider? How does getting drama and movie tie-ins for songs work anyway =/?
Thoughts?
Last edited by GSC89; 25th March 2008 at 04:05 PM.
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