Ayumi Hamasaki Sekai - View Single Post - Thoughts about Ayumi's Marketing Strategy
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Old 26th March 2008, 02:09 AM
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Quote:
Originally Posted by ayumisrael View Post
Though simple jeans and a t-shirt won't present the story she wants to tell in her lives. And she did always use pretty and glamorous clothes and dresses (an example is STADIUM TOUR's 2001 Endless sorrow performance, concert tour 2000 vogue dress, etc.)
I really think that the simple wearing should stay for the encore or else her concerts won't be as meaningful and big as they are, she would just be simply there with the same outfit and sing the whole show, which doesn't fit her.

I think that most of the problem is that she doesn't get any strong tie-ins anymore, period. She get panasonic consistently, and some not so helping tie-ins such as the kiwi cms, and that's all. Nothing like she had.
Concerts are a different story. I am talking about regular performances. Concerts are supposed to be big events its pretty much where an artist "pulls out all the stops".
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