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It's tough for any artist to break the mold the public has set for them. Namie Amuro has done well with her hip-hop/R&B material, but it could also have gone the other way and decreased her popularity even more. Ayumi tried gospel, and while I liked Bold & Delicious, the public didn't seem to. A catchy summer single followed by a ballad is a formula that works, and although Avex may allow Ayumi to try different styles, they'll still pressure her into releasing a summer and ballad single. Personally, I don't think Ayumi's voice suits R&B the way Namie's does, so I can't see that genre as being successful. Ayumi could return to her old dance-pop roots, which I do see selling well.
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