They placed them like that so that they could use the "deluxe" box, which is bigger and has about the same shape as the cover photo... so the image looks a lot bigger! At least, that's pretty much what CDJapan says:
Quote:
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Comes housed in a deluxe long sleeve case (width: 140 x height: 240) (subject to change) designed to show off the quality jacket photo for this commemorative release
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