Ayumi Hamasaki Sekai - View Single Post - "Who are the female artists that you wouldn't want to use in a CM?" - Ayu in 10th
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Old 20th June 2008, 09:01 AM
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ImpactBreaker ImpactBreaker is offline
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Quote:
Originally Posted by emiko View Post
the reasonings are stupid cultural bs.

They need to get over themselves.
It may be cultural BS or whatever, but if it is something cultural, the reasonings aren't stupid at all. A local company has to respect their local culture if they want to get people's empathy over their products. I still don't understand why people are mistaking business with american morality, ignoring that Japan is not US, that business is not charity or a social equality campaign, and that business does require that their targeted market has to be well studied before making investments and promotions on it. I don't even study market or business but I know the relevance of those, because it's so obvious that you don't need to be majoring on those to have such a basic knowledge. If Japn's population and culture still has skepticism over divorce and other taboos, a company can't just ignore that fact when they're going to promote their products, just because in United States of America people wouldn't care. They may even make use of controversial themes in a commercial, but only if the general idea where it will be placed is indeed very good and has a higher chance of appealing to the public than causing repugnance, or unless their targeted market is actually those few people who are tolerant over the controversy, because if not, they won't put their company at the risk of losing a lot of money only because they ignored such a trivial thing. Business is cruel like that.

Look at what the media try to force on us everyday: That being beautiful is not accepting yourself, but actually using a lot of cosmetics products and using the most expensive clothes to try to achieve the impossible beauty patterns. That looking like a model is what everyone should try to. That you can only be happy if you have all the latest techonology devices, some of them in which you won't even use 20% of their capacities/utilities. Every day we're bopmbard with all kinds of BS culture that the media tries to build in everybody's mind. This is how some things get to sell so much. This is probably why CROCS are so popular, when they are so fugly and obnoxious. This is the power of business, and someone who knows how to do it, can only succesful and rich. Someone who understands of business and its applications won't care about compassion and equality if they have better means to get their way accross $$$.

I'll just quote what Bazaa said, because it makes so much sense:

Quote:
Originally Posted by Bazaa View Post

It's harsh, but c'est la vie.
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