My concern is that the way ayu is going, her sales are going to continue declining because she or her PR team is not doing the right things to give awareness to ayu's current works. I know she's on coffee mugs and stuff like that but japan is about innovation and progression. Lingerie is all very well but that's not going to help improve her sales. Sad thing is, she shouldn't even have to and her fans should just recognize her for her work but that's not reality, especially in japan where packaging and promotion is almost everything. Seriously, i feel the only artiste that is going strong without gimmicks is Utada Hikaru. Kudos to her.
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