^But the Utada approach is so boring.
Like now, she hasn't given us a single update on the process of her english album nor the freak'n lead single.
I think the real problem is the J-market itself. If you don't keep releasing and keep your face in public, you'll seriously be forgotten. Koda is a victim of overexposure. After release of Best ~Second Session~, AVEX simply should have slowed down on her releasing. It's like now, people knwo to expect when an album will be out from her and thus giving less incentive to buy her singles. =/ Kingdom was prolly suppose to be another million seller but I guess with the scandal and stop of the album's promotion, that prediction didn't come true.