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Correct me if I'm wrong but I don't think iTunes is used as widely as all those ringtone services for cellphones, so iTunes is probably used by a certain demographic.. most likely music lovers that have iPod's. (Don't most people in Japan use their phone primarily to purchase music?) I see B&D and t2m as two songs that would appeal more to people that aren't fans of Ayumi and would therefore purchase the song on iTunes, rather than buy the whole single. I feel like B&D and t2m pushed more of the casual listeners away from buying the singles, but I think the iTunes ranking show that maybe the two songs are well-liked by people not interested in typical Ayu pop.
BTW, I think she's probably using the 'Top Songs' list.
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