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None, if I don't like a PV I just don't watch it, just listen to the song and don't feel any different about it. In that sense, no PV can kill a song for me. Even though I found some PVs like Blue Bird, Boys and Girls, Decision, or Trust to be bland with little substance, but I don't like these songs any less. At least GREEN, Mirrorcle World, Dearest, Real Me, Startin', Glitter/Fated, etc. had substance, added more meaning, or added more entertainment to the song (regardless whether or not if you like a PV or if it any makes sense to anyone). There are PVs that make me like a song more though (like STEP you or talkin' 2 myself simply because I found them entertaining).
PVs that I found very good like Marionette, Fairyland, or Together When..., , etc. actually "killed" the song because I found them better than the song even though the song is good. In this sense, killing the song had an opposite positive effect to the song because the PVs made such a strong impression as to overcome the song (like in the phrase "dress to kill"). Oddly enough however, those PVs didn't make me like the song more though. ^_^
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