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Dying hair and using English in songs are common in Japan. Being a huge fashion icon, it's normal for Ayu to constantly change her hair.
The word "westerner" is so broad to me that I don't see a significant difference of that from a non-westerner, especially because there is a lot of cultural diversity and cultural change within the West and the East. The word is used very loosely and can lead to certain ideals or stereotyping.
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