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Utada does have a major label supporting her. IDJ has the connections that LSM doesn't have in the US. BoA's single has been released and she's gotten airplay but not on any of the major stations. Utada has less airplays than BoA, but is reaching a larger audience.
Be careful not to request it too much. Like Ublog said you might actually hurt her chances by calling and requesting so much. So be careful about that. Only call local radios.
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