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My first aim in buying is to support Ayu - I do try to buy Japan versions and the more expensive editions (such as the DVD versions of singles and albums)
Secondmost is the covers - I prefer to buy the nicest/most appealing covers so if I ever chose to show them off people would see beautiful/cute Ayu ^_^
Thirdmost important is the tracklist - in case of multiple releases of albums and singles I will most likely buy the one with the better tracklist in the more "expensive" version (ie. CD+DVD) and maybe at a later point get a CD-only version or buy it second-hand on eBay.
First Press bonuses do encourage me to buy as I love freebies. It's always great to get extras for nothing!
For Ayu's back-catalogue I am not fussy with JPN or OS versions....for one they don't really count towards her current sales anymore and they are usually cheaper (so I can get more!). Heehee
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