I LOVED LOVED LOVED the Sparkle PV, but was unimpressed by the Curtain Call one. That's not to say that I disliked it, I just went "meh" afterward.
I think Sparkle was interesting, unique, and completely in-your-face. It was strange and mind-blowing and it threw you off. I think the parts in the beginning and end are there to sort of be like, "this is what I'm like on stage and in front of everyone. This is how I present myself to you. But sometimes I'm REALLY like..." But that's just my interpretation.
As for Curtain Call, I like the song better than the PV, but I didn't really think the song was anything special, either. That may have been ruined by the PV, though, for me.
There were a lot of things off in the PV that just made me squirm uncomfortably. Like her mouth sang the words differently than I think she actually sang them. In other words, I think so was over dramatizing the pronunciation and singing. So it didn't quite match the song. The way she was walking was really strange, too. She was walking really quickly and in a straight line, one foot in front of the other (which is the way they teach models to walk), but she was moving too quickly for it too look elegant. Instead, it gave her a duck walking stance. :/ But I thought the background and how it changed was gorgeous, and her dress looks exactly like the one that she wore in one of her MY STORY era magazine photoshoots. I think it's the same one as with the big pink furry coat.
