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I think people put WAY too much emphasis on TV lives creating sales.
I can only assume, but TV ads and billboards are going to be the most effective in telling people a new album is coming out. Then it's radio and music videos that are going to give people previews of what's on the album etc. These are the most effective tools - which explains how the album can sell 100k. TV lives of course help, but they're far from the most effective promotional tool.
I think a lot of overseas fans think TV lives are best promotion because it's the promotion they see. They don't hear the radio, they don't see the music channels and that so...
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