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I know I was one of the people saying no more ayu vs. any female artist. But I would like to say... kuu's Kingdom became a flop not due to her popularity. It's her careless talk incident. It caused her HUGE with just a small mistake (well probly it's big mistake but I dun think it's that serious). Remember that Kingdom's first week sales wasn't bad (I think that incident occurred on the 4th or 5th day of Kingdom's first week). Kingdom managed to sell over 400K on the first week meaning that it might have a strong leg to sell over 700 - 800K in the end. Right after that mistake avex ceased ALL the promotion of Kingdom, banning kuu from public for at least 2 months or so (I forgot how long cuz I'm not a kuu fan). Then her popularity decreased quite sharply. If that incident didn't occur, I think kuu's popularity would decrease eventually, but it would have decrease in a steady pace like what ayu's suffering rite now.
i think they all need a chance to prove themselves that they can shine again. I'm not sure if ayu will have this chance in the future, but I think she may. Right now I feel that she doesn't create any large driving force to affect people's mind. I mean, back then she created lyrics that had common with the youngsters, she made herself super trendy that all the girls wanna follow the trends. At first I thought she couldn't do it anymore since she wanna be so glamorous and distant herself from the public (honestly how many girls can afford branded outfit?). But NL gave me a feeling that she may be able to pull out that force again... if only her music (and music videos) can match that vibe.
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