[waterballoon]

Here is mine:

NEXT LEVEL
I like how another user has said the road she's driving is like endless road of life... but the PV to me is mostly just references to the lyrics. Like the "road", the "sky", the "wind"... and the horses are like traveling at the "same speed" and seeing the "same scenery" as her.

Curtain call
This, to me, is kind of like a watered down version of Dearest. Something like the falling leaves, rain, fireworks are representing seasons; passage of time (possible reference to her 10/11 years in the music industry)... and the guy opening up the umbrella for her for that few seconds was so symbolic to me... it's like she's walking (her career), she has faced many seasons and a lot of time has past. Along the way, there were a lot of people (Nagase, her deceased friend, her 'mama', her dancers, etc) who helped along the way... it's really touching.

Sparkle
Some people say the sexy Ayu is a fantasy of Idol Ayu, but I get to differ. I think it's more like a statement that singers/idols in the past are different from them now.

1) 4:3 screen ration during Idol Ayu; TV screens in those days were all 4:3. When sexy Ayu comes along, the screen changes to 16:9; that's a reference to HDTV which is getting popular, even Pokemon anime is switching to 16:9!

2) Idol Ayu is presented as innocent and adorable. Indeed, the 'clean' image was the right way to go back in those days, but when Red sexy Ayu comes along, it's like Britney in 'Oops! I Did It Again'. This, to me, is like how singers become more "sex-ified" in the 90s with idols like Britney and X-Tina. And then she becomes Purple Ayu, which looks like Lady Gaga, showing an even more pronounced sexual evolution in idols in modern times.

3) Idol Ayu, in her short time in the PV, was at least presented as being 'natural'. At least she performed as a natural human being. In Red/Purple Ayu however, we see scenes where she looks like a robot; we also see Purple Ayu putting on this weird head machine at some points in the PV too. This, to me, is a reference to how modern idols are more and more 'manufactured', and like she's asking 'Where's the Originality?'

I'm really sorry if my thoughts about these PVs differ from anyone else's. But this is what I believe.