[do it again]

these sales aren't bad at all, but i feel if the album was marketed differently it'd be much more successful. yes, there are 4 versions which helped boost sales since some people decided to buy more than one version, but there was really no bonus for purchasing the different editions. the covers only differed slightly, and 3 of them are basically the same with a slight head turn. they could have done a lot of integration with the different versions that allows the buyer to benefit from buying multiple versions (like they did with the MW promotion when they needed the boost)

and the first press? a different colored case? most of them looked terrible.

it would be nicer to see avex put more effort into the promotion for this album since ayumi really made avex into what it is today. it just seems like they don't care that much, which is a shame.