LOL. i'm sorry, but the PV has got to be one of the cheesiest things i've ever watched. & it's not the good kind of cheese, either, IMHO. YAMAPI, WTF WAS THE WHOLE GET-UP AT THE END. IT WAS
ATROCIOUS.
however, it does seem like JE put $$MONIEZ$$ into the PV, which is always a good thing. i thought it was well done in respects to the actual PV (camera shots, the set, etc.)
i think NEWS suffers from the fact they don't have something that sparks interest in them. like....idk how to say, an image? something that says, "AH~ that's totally...NEWS!" it did feel weird that NEWS was executing this "funny" type of business similar to KANJANI8. & no offense, K8 does it better, imo.
i'm rather critical of NEWS, but i'm more critical of JE's handling of NEWS. i really don't think they're promoting them in the same vein as KT/K8/Arashi, as in,
good promotion. they just have like, RUSS-K....& that's it? i really don't think they're the group that can sell just based off songs & the fact that YamaPi is in it. they need more PROMOTION.