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*Well... she have a 11 years non-stop career... what makes people a little tired of her.
*She is 30 now... and a lot of people thinks that she is too old (her fame is at some extent based on looks).
*She is losing popularity since Rainbow.
*We have the world crisis... her fanbase is 25~30 years old people mainly... some boy bands are suported by young girls that doesn't really care about this things and the old classics bands have larger fanbases (she had more casual listeners than fans maybe).
*Female solo singers popularity in general is falling since 2000~2002...
*Albums sales in general are falling since the begining of both piratary and digital music... And Oricon only counts physical sales.
=)
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