[ayumixfan]

The DB movie was released like a week before the album was released, causing attention towards her album. Also she probably has her panasonic tie in as usual, and Sparkle's honda commercial was probably still playing too. And on top of that she has 4 versions of the album released and the USB was advertised on a show. Compared to her other albums I'd say its pretty similar. If I remember correctly GUILTY/Secret only came in 2 editions, and only had like 1 commercial tie in without any singles being released right before the releasee date so there can't be any crossover promotion. Ayu might've not had as many lives, but she did get other things to compensate for it. And plus I think a lot of the lives for the other 2 times were caused mainly because avex released it duringg the christmas new years season where there's are end of the year concerts. I think its pretty even.